Category Archives: Product Placement

Smart Thinking is On The Menu.

What do you get when you cross Extreme Makeover with the King of The Cooking Show? You get what’s On The Menu — a totally revolutionary execution of today’s darling, the cooking show!

Posted in Creative Thinking, Customer Feedback, Experiential Marketing, Marketing Tactics, Product Placement, Travel, Hospitality, Restaurants, TV | Leave a comment

Mini Minis Worth Gold

Watching the Olympics daily? Did you catch Sunday’s (6/5) Track & Field competition from the Olympic Stadium? You may not have noticed a little action behind some spectacular events, (including Usein Bolt’s 2nd Olympic Gold in 100 m race), but … Continue reading

Posted in Automotive, Creative Thinking, Green Marketing, Marketing Tactics, Product Placement | Tagged , , , | Leave a comment

Give me a beer with that turbine.

I usually thought product placement was seen in the movies or television shows but I never thought I would see product placement in another company’s television ad! General Electric is launching their new campaign which features how GE creates today’s … Continue reading

Posted in Advertising, Marketing Tactics, Product Placement, Technology | Leave a comment

I am H.U.M.A.N.

As I was running up the stairs of my local gym late for Body Combat class, I was stopped in my tracks as I came face-to-face with a vending machine that says: “Hello. I am H.U.M.A.N.” Clearly, not your ordinary … Continue reading

Posted in Beverage Marketing, Billboards, Brand Equity, brand image, Branding, Fast Food, Food Marketing, Gadgets and Games, Giving Back, Innovation, Interactive & Mobile, Marketing Tactics, Product Placement, Technology, Winners, winners-toss-ups-flops | Leave a comment

I’ll Drink to That!

Carlsberg Beer in Brussels pulled a fast one on unsuspecting movie attendees. They filled the audience completely with menacing and tough-looking biker types, except for two center seats, to see what would happen–and filmed the results. The event reinforces their … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Branded Entertainment, Event Marketing, Marketing Tactics, Product Placement, YouTube | Leave a comment

Forget “Pop-Up Stores”…How About “Pop-Up Mall”!

The next generation in “pop-up” stores is simple, trendy, earth-friendly and has a great retro influence! These self-contained units have been seen around the globe and they are starting to catch on in the U.S. What makes them appealing is … Continue reading

Posted in mobile, Product Placement | Leave a comment

Sure to Make you SCREAM!

We’ve all seen these emails inviting us to see the most incerdible/sexy/gruesome/stupid stunt videos on YouTube. You click on the link and there will be a “normal” video streaming until at a certain point, something crazy happens. This time an … Continue reading

Posted in Advertising, Marketing Tactics, Product Placement, YouTube | Leave a comment