Category Archives: New Products

Re-Imagine Your Boundaries. It Works!

  A little lighthearted new product Reality Check in honor of the carefree days of summer: Creativity can re-imagine great ideas in countless contemporary ways! Even the seemingly simple summertime kids’ favorite, BUBBLES. Bubble Lick has created a mixology product … Continue reading

Posted in Branding, Creative Thinking, New Products | Leave a comment

Can Dyson Revolutionize Hair Care, Too?

A $400 hairdryer. Beauty appliance manufacturers may say it’s crazy. That there is a ceiling on what women will pay for such products. But this is a Dyson brand. Known for revolutionizing categories that lacked technological innovation and excitement (think … Continue reading

Posted in Branding, Creative Thinking, Hard Goods, Innovation, New Products, Research, Testing, Technology | Leave a comment

Marketing Lesson from Barbie… Again?

Once again, American Fashion Icon, Barbie, spotlights some of the marketing challenges faced by a mature brand trying to maintain relevance in a rapidly changing world. From the first African American “Barbie” in the late 60’s (who wasn’t named Barbie … Continue reading

Posted in Branding, Controversy, Fashion, Apparel, Innovation, Lifestyle Marketing, New Products | Leave a comment

Brilliant Branding: Shinola, Not S**T

When someone tackles Branding this smartly, you simply have to applaud. Shinola, a contemporary company less 5 years old, has taken an iconic American shoe polish brand from 1907, (and a dicey popular expression from the WWII era) and catapulted … Continue reading

Posted in Branding, Fashion, Apparel, New Products, Winners, winners-toss-ups-flops | Leave a comment

The Next Marketing Horizon— Air Space!

Think the “selfie” couldn’t be topped? Enter the era of the new “Dronie!” New product? New marketing tool? New social phenom? Apparently, yes. Drones have certainly become more commonplace these days, even landing on the White House Lawn, albeit uninvited. … Continue reading

Posted in Branding, Creative Thinking, Innovation, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, New Products, Technology | Leave a comment

Calling All Women-Owned Businesses!

Yes! In a bold move to support the female-owned businesses in the country, (Hey, that’s GW Hoffman Marketing, too!) Walmart partnered with certifying body, Women’s Business Enterprise National Council (WBENC) and WEConnect International to launch a whole new subbrand — … Continue reading

Posted in Branding, Lifestyle Marketing, Marketing Tactics, New Products, Social Responsibility and Philanthropy | Leave a comment

Great Brands Don’t Have To Die

Think your brand is past its prime? If it was built properly, maybe it can actually stand the test of time — and of bankruptcy, obsolescence, and even having its iconic headquarters obliterated! Take a look at today’s Polaroid…

Posted in Brand Equity, Branding, Hard Goods, Marketing Tactics, new product development, New Products, Reality Check | Leave a comment