Category Archives: New Products

Your Sneakers: The Next Window to Your Soul?

  Want to personalize a t-shirt with a photo of your pet? (sooo 1990s.) Want to enhance your iPod case with a photo of your favorite band? (sooo 2006.) Now what if you could take an Instagram photo and have … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, Marketing Tactics, New Products, Technology | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Stonyfield Pearls of Wisdom

Hooray for Stonyfield and its commitment to sustainability! As if their organic products aren’t doing enough to help consumers and the environment, now they have launched the first-ever edible packaging — New Frozen Yogurt Pearls! Working with WikiFoods, Inc, a … Continue reading

Posted in Awards, Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, Marketing Tactics, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Customize Your Hot Cocoa!

Just in time for the chilly weather (oh, yeah, and the holiday gift giving season), along comes the next personalizable food. (M&M’s, you didn’t know what you were starting!) Boomf, a marshmallow confection company from the UK, has taken social … Continue reading

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When is a Goldfish like an M&M?

Surprised it took so long for someone else to try to replicate M&M’s wild success with personalized food products. Guess better late than never is true. Came across an ad in People  magazine for Goldfish My Way, the latest way … Continue reading

Posted in Advertising, Creative Thinking, Food Marketing, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Sending Sweet Thoughts

We all have heard the struggles that our US Postal Service is going through, (no more Saturday deliveries starting in August!) so could they take a tip from Belgium? The Belgian postal service is honoring the country’s tradition of making … Continue reading

Posted in Creative Thinking, International Marketing, new product development, New Products, Winners | Leave a comment

Geek Chic for the Holidays

How many times do you come across a product and say to yourself….Ahhhh why didn’t I think of that?? How cool is this design? Scandinavian Etsy designer bynordivik has designed a USB stick leather braided bracelet with a hidden USB. … Continue reading

Posted in Creative Thinking, Fashion, Apparel, Innovation, Marketing Tactics, New Products | Tagged , , | Leave a comment