Category Archives: Packaging

Godiva’s Creativity Multiplies

  It’s not very often a single gift can encourage so many acts of giving. But this season, Godiva managed to do just that, with a little creativity. Think “whimsical Russian nesting doll containers” meets “decadent Belgian confections”. The first … Continue reading

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Shazamable Coke Bottles For Sharing, Of Course

Don’t think “The Haters” could possibly “hate hate, hate” this one! Coke’s latest #ShareACoke foray for the Summer of 2016 creates Shazamable cans and bottles with popular song lyrics for fun and sharing. And they didn’t seem to skip a … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, Interactive & Mobile, Packaging, Partnerships, Technology, Winners, winners-toss-ups-flops | Leave a comment

Gatorade: The Science of Re-Branding

Well, it wouldn’t be a Gatorade ad without showcasing a world-class athlete, now would it? Yet while the brand’s new campaign, Your Game Is Our Lab, continues to feature some of the biggies, like track Olympian Usain Bolt, NFL defensive … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Branding, Celebrities, Experiential Marketing, Health Marketing, Innovation, Packaging, Technology, Winners, winners-toss-ups-flops | Leave a comment

Mickey D’s Creates VR Happy Meals

You may have heard about, or even experienced, the wonders of today’s Virtual Reality headsets. To Boomers like myself, they are more than just an update to the View-Master® of our childhood (which themselves are quite a bit more than … Continue reading

Posted in Content Marketing, Creative Thinking, Experiential Marketing, Interactive & Mobile, International Marketing, Lifestyle Marketing, Marketing Tactics, Packaging, Technology, Travel, Hospitality, Restaurants | Leave a comment

Oreo Gets Creative With Their Brand, Again

So our friends at Oreo are pushing the boundaries of branding once again, proving that a solid, well-defined brand can extend itself in almost limitless ways — this time, somehow creatively meshing the old-is-new again resurgence of “adult” coloring with … Continue reading

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Getting Personal.

Big brands are making it personal. Coca-Cola introduced personal cans last year with consumer’s names and even fun labels such as “Wingman”, “Friend” and “Mom” as part of their successful “Share a Coke” campaign. Other brands quickly began following suit … Continue reading

Posted in Beverage Marketing, Brand Equity, brand image, Branding, Creative Thinking, Packaging | Leave a comment

When is a Coke Not a Coke?

When it’s a dumb bell? Well yes, this IS a different take on Coke! Ogilvy & Mather, China has developed a “2nd Lives” campaign for the brand, currently being featured in Vietnam, to try to encourage folks there to recycle. … Continue reading

Posted in Advertising, Beverage Marketing, Creative Thinking, Green Marketing, International Marketing, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment