Category Archives: Packaging

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Stonyfield Pearls of Wisdom

Hooray for Stonyfield and its commitment to sustainability! As if their organic products aren’t doing enough to help consumers and the environment, now they have launched the first-ever edible packaging — New Frozen Yogurt Pearls! Working with WikiFoods, Inc, a … Continue reading

Posted in Awards, Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, Marketing Tactics, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

The Italian Job.

I am in the middle of a small weekend remodeling project. As I got tired, my Mac came in handy for some rest and recharging (what else is there?). Somehow, I end up on Google search results page for an, … Continue reading

Posted in Advertising, Hard Goods, Marketing Tactics, Packaging | Leave a comment

When is a Goldfish like an M&M?

Surprised it took so long for someone else to try to replicate M&M’s wild success with personalized food products. Guess better late than never is true. Came across an ad in People  magazine for Goldfish My Way, the latest way … Continue reading

Posted in Advertising, Creative Thinking, Food Marketing, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Can Don’t?

How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Creative Thinking, Facebook, Innovation, Marketing Tactics, Packaging, Publicity | Leave a comment

Message on A Bottle

I’ve always drooled at the endless new bottle designs that the beverage industry introduces each year. From chic to organic, minimalistic to ultra dimensional. So cool. So, when Heineken recently launched their second annual contest to design a new Limited … Continue reading

Posted in Beverage Marketing, Branding, Crowd Sourcing, Facebook, Marketing Tactics, Packaging, Technology | Tagged , , , | Leave a comment

Life On Shuffle.

It’s being said, written about and tweeted everywhere: there’s a lot to hear, read and tweet about these days. So much so, that I find I am increasingly seeing articles about all of this information overload and how it is … Continue reading

Posted in Boomers, Marketing Tactics, Music, Sports and Entertainment, Packaging | Leave a comment