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Category Archives: Packaging
A recent design program sponsored by UC Berkeley’s School of Journalism and Good Magazine has come up with an intriguing winner. In an attempt to rethink the black and white nutrition label, designer Renee Walker used color and ingredient proportions … Continue reading
Here we go again with another big lesson in “less is more.” Spending way too much time with our own clients trying to espouse this “theory,” guess I should use that “picture” and the “1,000 words” thing for real. While … Continue reading
I like beer. I like it cold. And in the summer I like it as cold as humanly possible. Though my personal preference has long been for Heineken in a can, I’ll drink almost any beer after a long, hot … Continue reading
Maybe it’s the popularity of “Mad Men”, or it could be the seemingly insatiable appetite of Boomers for things that remind them of their childhood. Whatever the reason, Procter & Gamble is releasing “retro-themed” packages of Tide, Downy and Bounce … Continue reading