Category Archives: Packaging

Building A Better Label

A recent design program sponsored by UC Berkeley’s School of Journalism and Good Magazine has come up with an intriguing winner. In an attempt to rethink the black and white nutrition label, designer Renee Walker used color and ingredient proportions … Continue reading

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Going Green? Here is how to Get the Green Light with Consumers.

Kermit the frog may have had it right— “It’s not easy being green”.  There is a lot to consider when creating sustainable marketing products and programs. It is not simply adding “green” to your brand platform or announcing that you … Continue reading

Posted in Brand Equity, brand image, Branding, Giving Back, Packaging, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Brand v Brand Manager Tug of War: Brand Loses

Here we go again with another big lesson in “less is more.” Spending way too much time with our own clients trying to espouse this “theory,” guess I should use that “picture” and the “1,000 words” thing for real. While … Continue reading

Posted in Brand Equity, brand image, Branding, Flop, Food Marketing, Marketing Tactics, Packaging, Reality Check, winners-toss-ups-flops | Leave a comment

FEDERAL WARNING: Tight pants make you look fat.

In honor of the upcoming July 4th holiday celebrating our freedom, this couldn’t be more appropriate. Things are out of control. Case in point, the new photo mandates on cigarette packaging: it is simply appalling to me. Marketing is a … Continue reading

Posted in Advertising, Controversy, Flop, Labeling, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment

A Tale Of Two Cans

I like beer. I like it cold. And in the summer I like it as cold as humanly possible. Though my personal preference has long been for Heineken in a can, I’ll drink almost any beer after a long, hot … Continue reading

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Bringing back the “good old days.”

Maybe it’s the popularity of “Mad Men”, or it could be the seemingly insatiable appetite of Boomers for things that remind them of their childhood. Whatever the reason, Procter & Gamble is releasing “retro-themed” packages of Tide, Downy and Bounce … Continue reading

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Perfect Pairs

CPG Marketing has seen tie-ins, partnerships, and joint offers for decades. But 2 recent “marriages” caught my eye, not because they are so “out of the box”, but because of the exact opposite — the obvious, intuitive, just-plain common sense … Continue reading

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