Category Archives: Packaging

Trash, Treasure or Product Placement?

It had to come from the weird* people of Netherlands! Not a TV spot or a print ad. Not even a billboard… it’s truly a new genre of promoting products as trash. You know how after every Christmas we find … Continue reading

Posted in Automotive, Billboards, brand image, Branding, Marketing Tactics, Packaging, Product Placement | Leave a comment

“If I Had A Dream (Machine)…”

Last week PepsiCo announced it was beefing up its Dream Machine recycling initiative in our nation’s capital. The Dream Machine announced its partnership with Washington, DC. They are rolling out 363 new Dream Machine bins in the downtown area, quadrupling … Continue reading

Posted in Beverage Marketing, brand image, Cause Marketing, Giving Back, Green Marketing, Packaging, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Nutrition Keys

A month ago I wrote about the new front-of-package labeling that we are now beginning to see on store shelves. This new blue box, called Nutrition Keys was developed by the Grocery Manufacturers Association and the Food Marketing Institute, two … Continue reading

Posted in Food Marketing, Labeling, Marketing Tactics, Packaging, supermarkets | Leave a comment

Worst Face Forward?

Food Manufacturers might be forced to introduce new front-of-package labeling if the FDA gets its way. The FDA will be releasing new guidelines in early 2011 for food manufacturers to follow that are intended to give consumers more useful, uniform and clearer nutritional … Continue reading

Posted in Food Marketing, Labeling, Packaging | Leave a comment