Category Archives: Partnerships

Powerful Branding Through Promotion

What does pet adoption have to do with home buying? Well, a recent TV spot from Coldwell Banker will make you believe it’s quite a lot. In a promotional campaign that has been going on for 3 years now, Coldwell … Continue reading

Posted in Branding, Lifestyle Marketing, Partnerships, Promotions, TV Commercials | Leave a comment

Socks Don’t Stink This Holiday. So Have A Good One!

Feeling the love for the holidays this year — as a result of who we hung out with. We decided to showcase an Austin organization called Mitscoots, a purveyor of  “Gear with a Mission.” For every piece of Made-in-America wear … Continue reading

Posted in brand image, Fashion, Apparel, Lifestyle Marketing, Partnerships, Social Responsibility and Philanthropy | Leave a comment

A Little Doggie Sampling Goes A Long Way

There is a bit of a parallel between office workers and shelter dogs. Both are cooped up in cubbyholes all day. No walks, no fresh air, no fun. So, to provide a little relief to both the human and canine … Continue reading

Posted in Creative Thinking, Experiential Marketing, Health Marketing, Local Marketing, Partnerships, Sampling | Leave a comment

Shazamable Coke Bottles For Sharing, Of Course

Don’t think “The Haters” could possibly “hate hate, hate” this one! Coke’s latest #ShareACoke foray for the Summer of 2016 creates Shazamable cans and bottles with popular song lyrics for fun and sharing. And they didn’t seem to skip a … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, Interactive & Mobile, Packaging, Partnerships, Technology, Winners, winners-toss-ups-flops | Leave a comment

A Modern Partnership Made in Heaven

I’ll admit it, I’m a bit of a space and science geek. So this partnership had me from the start. But for the millions of others not engaged in space science — especially the younger generations — what a great … Continue reading

Posted in Branding, Celebrities, Celebrity Endorsements, Music, Sports and Entertainment, Partnerships | Leave a comment