Category Archives: Promotions

Powerful Branding Through Promotion

What does pet adoption have to do with home buying? Well, a recent TV spot from Coldwell Banker will make you believe it’s quite a lot. In a promotional campaign that has been going on for 3 years now, Coldwell … Continue reading

Posted in Branding, Lifestyle Marketing, Partnerships, Promotions, TV Commercials | Leave a comment

A Little Doggie Sampling Goes A Long Way

There is a bit of a parallel between office workers and shelter dogs. Both are cooped up in cubbyholes all day. No walks, no fresh air, no fun. So, to provide a little relief to both the human and canine … Continue reading

Posted in Creative Thinking, Experiential Marketing, Health Marketing, Local Marketing, Partnerships, Sampling | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

Tax Day Marketing As Bad As The Day Itself?

Sound branding and marketing investment, or me-too junk? More brands than the usual H&R Block are jumping on the April Tax Day bandwagon this year. From a slew of offers for a “1040” asking price ($10.40 at Boston Market, $1040 … Continue reading

Posted in Advertising, Awards, Flop, Promotions, winners-toss-ups-flops | Leave a comment

Big Ideas Only Look Easy

Ever notice how the really big ideas look amazingly simple when executed properly? But what’s really behind them? Our latest Poster Child: A recent National Blood Week campaign in the UK to increase blood donations due to drastically lower contributions. … Continue reading

Posted in Advertising, Creative Thinking, grassroots, International Marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Word of Mouth | Leave a comment

Magic Mike XXL’s Amusing New Promo

Full disclosure: when he first came on the scene, I thought Channing Tatum was just another handsome, muscular lunk-head actor that folks seemed to swoon over. But having seen a few of his comedies since then, I have to admit, he’s … Continue reading

Posted in Advertising, Celebrities, Creative Thinking, Promotions, Publicity, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

How to Find Big Ideas in Little Details

Sometimes the biggest marketing ideas take shape in the smallest details. Take what Burger King did in Seoul, South Korea. Seoul is known for having one of the worst commute times for workers, with especially lengthy train rides. What happens? … Continue reading

Posted in Creative Thinking, Experiential Marketing, Fast Food, Food Marketing, grassroots, International Marketing, Local Marketing, Marketing Tactics, Promotions | Leave a comment