Category Archives: Gift with Purchase

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

A Free Sample? Sweet!

Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo.   When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, Gift with Purchase, Lifestyle Marketing, Marketing Tactics, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Creative Recycling: What a BOGO!

I love hearing about companies that are doing clever recycling. I think it’s so important and most of the time it’s very creative! Check this out: Singapore-based furniture retailer “DIY Living” has started designing small pieces of furniture that can … Continue reading

Posted in Creative Thinking, Gift with Purchase, Green Marketing, Marketing Tactics | Tagged , , | Leave a comment

What a Gift

Discounts and promotions sometimes get an awful reputation. But let’s face it, they exist because they work. They work because people want them. They are that little nudge that could entice or encourage action when a prospect may be hesitating … Continue reading

Posted in Advertising, Couponing, Gift with Purchase, Marketing Tactics, new target, Promotions | Leave a comment

The Comeback of The Sweater Vest

First, let me start by saying this post is by no means intended to be an endorsement or lack thereof, of any hopeful Presidential candidate. That out of the way, I have to give Rick Santorum, or his handlers, credit … Continue reading

Posted in brand image, Branding, Celebrities, Controversy, Gift with Purchase, Marketing Tactics, Publicity, Spokespeople | Leave a comment

For the love of a GWP

So, while organizing my no-longer-so little collection of recyclable shopping bags strew throughout my car (yes, I do actually collect them now from retailers and vacation destinations around the world- silly but more useful than match books!), I see that … Continue reading

Posted in Gift with Purchase, Green Marketing, grocery retailers, Loyalty Program, Marketing Tactics, Promotions, Reality Check, supermarkets, Winners, winners-toss-ups-flops | Leave a comment