Category Archives: Promotions

Keep Your Eye On The Prize

In the chrome-and-glass world of “contemporary” marketing,  the pressure is always on to find the “shiny new object.” Often, this quest trumps all judgment as to what is truly relevant and motivating to REAL PEOPLE. So how about taking a … Continue reading

Posted in grassroots, Innovation, Lifestyle Marketing, Marketing Tactics, Promotions, Reality Check, Retailers | 2 Comments

Christmas Magic Overload

It’s hard not to find something wonderful in the combination of kids, Christmas, and technology! And Macy’s has always led the pack.  In their stores, on TV, and online, they’ve tried to make magic unfold. This year, however, in their … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, internet marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Social Media, Video | Leave a comment

How a 4-yr old Gave Life to a Campaign

Never underestimate the power of an adorable kid being real. Back in October, UPS launched their #WishesDelivered campaign — a sensational sentiment to help give the boring and usually berated logistics brand a bit of humanity — because, as UPS … Continue reading

Posted in Branding, grassroots, Marketing Tactics, Promotions, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Best Thanksgiving #TBT Ever!

The Pilgrims are trending on Facebook, and Publix Super Markets are responsible.

Posted in Advertising, Branding, Lifestyle Marketing, Marketing Tactics, Promotions, Retailers, Social Media | Leave a comment

Putting Family Back into Thansgiving, One Store at a Time

62% of Americans are reported to hate or dislike the fact that stores are open for Thanksgiving Day, according to The National Retail Federation . It’s only 2 weeks away, now. So, are you FOR spending Thanksgiving with your family … Continue reading

Posted in Controversy, Lifestyle Marketing, Marketing Tactics, Promotions, Retailers | Leave a comment

Can Sneakers One Up

As we all communicate more and more through technology, it’s no wonder we’ve become more detached from real face to face interactions, and their possible benefits! Le Coq Sportif, a French sports apparel company, realized this societal concern. So “sneaker … Continue reading

Posted in Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, International Marketing, Marketing Tactics, Promotions, Technology | Leave a comment

Just Do It On the Courts.

How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading

Posted in Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, New Products, Promotions, Reality Check, Spokespeople | Leave a comment