Category Archives: Promotions

A Free Sample? Sweet!

Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo.   When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, Gift with Purchase, Lifestyle Marketing, Marketing Tactics, Sampling, Winners, winners-toss-ups-flops | Leave a comment

K.I.S.S. wins again!

  So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading

Posted in Advertising, Awards, College Marketing, Experiential Marketing, Marketing Tactics, Promotions, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Pub Crawl With a Purpose

If you find yourself in Manhattan on May 20th and suddenly feel thirst, make your way downtown, launch a BeaconCrawl app on your smart phone (available from iTunes starting on May 2nd) and start crawling! How would you know where … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Travel, Hospitality, Restaurants | Leave a comment

Vacation Sex Pays Off

  For the better part of the last 40 years we’ve been hearing dire warnings about how the ravages of overpopulation will adversely affect the entire planet.  Well, apparently one travel agency in Denmark didn’t get the memo. In response … Continue reading

Posted in Advertising, Creative Thinking, International Marketing, Marketing Tactics, Promotions, Travel, Hospitality, Restaurants | Leave a comment

Ronald McDonald v Ronald McDonald.

Only Ronald McDonald can take on McDonald’s, at least that is what Taco Bell is banking on to launch their new breakfast offering. A new TV spot from Taco Bell features a series of real life (folks named) Ronald McDonalds, … Continue reading

Posted in Branding, Creative Thinking, Marketing Tactics, Promotions, Word of Mouth | Leave a comment

Grateful for Smart, Creative People

I have this “thing” for intelligence — love, love, love smart, creative thinking. (And conversely…) So when I saw this in my Stop & Shop, I was way more excited than anyone should be in a grocery store. You want … Continue reading

Posted in Awards, Branding, Creative Thinking, grocery retailers, Marketing Tactics, Promotions, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Trick or Treat’s a Scream!

Halloween just isn’t Halloween without a good horror flick! So even with overall Halloween spending declining, Fandango proved it didn’t take big bucks and came up with a cleaver way to drive traffic to its new horror-movie hub, House of … Continue reading

Posted in Awards, Crowd Sourcing, Marketing Tactics, Promotions, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment