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Category Archives: Promotions
Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo. When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading
So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading
If you find yourself in Manhattan on May 20th and suddenly feel thirst, make your way downtown, launch a BeaconCrawl app on your smart phone (available from iTunes starting on May 2nd) and start crawling! How would you know where … Continue reading
For the better part of the last 40 years we’ve been hearing dire warnings about how the ravages of overpopulation will adversely affect the entire planet. Well, apparently one travel agency in Denmark didn’t get the memo. In response … Continue reading
Only Ronald McDonald can take on McDonald’s, at least that is what Taco Bell is banking on to launch their new breakfast offering. A new TV spot from Taco Bell features a series of real life (folks named) Ronald McDonalds, … Continue reading