Category Archives: Sampling

A Little Doggie Sampling Goes A Long Way

There is a bit of a parallel between office workers and shelter dogs. Both are cooped up in cubbyholes all day. No walks, no fresh air, no fun. So, to provide a little relief to both the human and canine … Continue reading

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A Free Sample? Sweet!

Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo.   When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, Gift with Purchase, Lifestyle Marketing, Marketing Tactics, Sampling, Winners, winners-toss-ups-flops | Leave a comment

K.I.S.S. wins again!

  So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading

Posted in Advertising, Awards, College Marketing, Experiential Marketing, Marketing Tactics, Promotions, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Tea for Tweet?

Do you tweet? I don’t, yet. But maybe that’s about to change. What if you could tweet to get a free product? One South African tea company introduced a vending machine that actually gives away free samples of iced tea … Continue reading

Posted in Beverage Marketing, Creative Thinking, Marketing Tactics, Promotions, Sampling, Social Media, Technology, Twitter | Leave a comment

Why didn’t I think of that?

We have all had times when ‘foreign objects’ found their way in our mouths. I am talking office supplies here — you know, pens, plastic rulers… pencils. So, what a natural idea is it to make these objects yummy to … Continue reading

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Now that’s what I call sampling!

IKEA, the Scandinavian retailer, is known for innovative, design-rich products that often target young people with small living spaces. For anyone who hasn’t been in one of their stores, they’re usually massive and draw tremendous crowds, though showcase items in … Continue reading

Posted in Advertising, Brand Equity, brand image, Branded Entertainment, Branding, Creative Thinking, Event Marketing, Experiential Marketing, Sampling | Leave a comment