Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Category Archives: Sampling
There is a bit of a parallel between office workers and shelter dogs. Both are cooped up in cubbyholes all day. No walks, no fresh air, no fun. So, to provide a little relief to both the human and canine … Continue reading
Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo. When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading
So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading
We have all had times when ‘foreign objects’ found their way in our mouths. I am talking office supplies here — you know, pens, plastic rulers… pencils. So, what a natural idea is it to make these objects yummy to … Continue reading
IKEA, the Scandinavian retailer, is known for innovative, design-rich products that often target young people with small living spaces. For anyone who hasn’t been in one of their stores, they’re usually massive and draw tremendous crowds, though showcase items in … Continue reading