Category Archives: Publicity

Endangered Wildlife — Giving ‘Timed Offer’ A Whole New Meaning

Have you seen this one? The Smithsonian National Zoo and the Conservation Biology Institute have teamed up in a “wildly” innovative way with the American rock band, Portugal. The Man, to raise awareness about a beautiful animal that is close … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Reality Check, Social Media, Social Responsibility and Philanthropy, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

A Very Special Delivery

That cat was almost let out of the bag (er, box that is) for a clever promotion for the Nissan Versa recently. When Nissan offered the vehicle last fall for sale on Amazon (with $1,000 gift cards as an incentive) … Continue reading

Posted in Automotive, Creative Thinking, Marketing Tactics, Publicity, Winners | Leave a comment

You Have To Meet The Baby

Oh my god. I can’t get enough of the reaction shots to this inventive promotion for a new horror film “Devil’s Due”. Devised by the sick, sick minds at Thinkmodo, unsuspecting New Yorkers who were considerate enough to check on … Continue reading

Posted in Advertising, Creative Thinking, Marketing Tactics, mobile marketing, Publicity, Winners, YouTube | Leave a comment

Message Value or Shock Value?

A controversial billboard that caused a stir in Los Angeles, and then was denied in New York, will now pop up in Chicago this week. The ad features an enlisted American soldier and a Muslim woman in a loving embrace. … Continue reading

Posted in Advertising, Billboards, Controversy, Marketing Tactics, Publicity | Leave a comment

To Russia With Love

Talk about getting people to do stuff! LOVED, LOVED, LOVED this stunt played out in Moscow subway stations to promote the upcoming 2014 Winter Olympics in Sochi. 30 squats = a free train ticket. Sweet, simple, funny and engaging. Watch the … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, International Marketing, Publicity, Technology, Winners, winners-toss-ups-flops | Leave a comment

Relaxx, It’s Just A Logo.

A lawsuit has been filed by ExxonMobil Corp. against 20th Century Fox Inc. claiming that their new logo for the FXX network infringes on the interlocking XX in their own logo. I actually enjoy two shows on FX (Louie and … Continue reading

Posted in Brand Equity, brand image, Marketing Tactics, Publicity | Leave a comment

Arrivaderci, LGBTQ Consumers?

I’ll be the first one to defend the right of people to say whatever they want, even corporate CEOs. Last year, when Chik-Fil-A’s COO, Dan Cathy, publicly stated his opposition to same-sex marriage, forces on both sides of that debate … Continue reading

Posted in Brand Equity, brand image, Branding, Controversy, Food Marketing, Marketing Tactics, Publicity | Leave a comment