Category Archives: Publicity

Saving The Drive-In

Okay, when’s the last time you were at a drive-in movie? Even if it was just this past summer, it might be the last time ever. That is, unless Honda’s Project Drive-In has something to say about it. There are … Continue reading

Posted in Automotive, Boomers, Facebook, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Twitter, Winners | Leave a comment

The Final Frontier?

Hats off to our Japanese counterparts in the ad business! Facing an eventual inevitability of running out of places for advertising and promotional messages (that includes the back side of toilet paper), they have arrived at the final (hopefully) frontier … Continue reading

Posted in Advertising, Creative Thinking, International Marketing, Marketing Tactics, Publicity | Leave a comment

Tweeting Redefined! Really?

Now this is really pushing the limits! Fogg, a Swedish mobile company, is going on a wing and a prayer (literally) to prove the power of its data roaming services, with a campaign called “Tweet Beyond Borders. “  Fogg released … Continue reading

Posted in Creative Thinking, Interactive & Mobile, International Marketing, Marketing Tactics, Publicity, Twitter | Leave a comment

A Super Idea

The prospect of having a child begin a course of chemotherapy must be one of the most frightening things a parent has to face. Even more so for the child, because there is so much about it that they don’t … Continue reading

Posted in Controversy, Creative Thinking, Health Marketing, Kids, Licensing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Winners | Leave a comment

Can Don’t?

How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Creative Thinking, Facebook, Innovation, Marketing Tactics, Packaging, Publicity | Leave a comment

Getting Social with Chicken and Waffles.

I’m usually not one to partake in the big national brand promotions because I either think there’s only a one-in-a-hundred-million chance of winning, or else the promotions are usually a bit bland. So when my wife told me about the … Continue reading

Posted in Facebook, Food Marketing, Marketing Tactics, new product development, Publicity, Social Media | Tagged , | Leave a comment

Putting Your Creative Brief Where Your Mouth Is

Now THIS is an example of making creative briefs work harder! You really must watch this short video … This is from a South African ad agency who needed to boost their design department’s presence.  The idea came from old … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Word of Mouth | Leave a comment