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Category Archives: Reality Check
Once again, organic baby food Plum Organics, proves it is not shy about pushing the envelope when it comes to lifestyle marketing activation — their latest TV spot actually encourages parents to have more sex! And right before Valentine’s Day … Continue reading
Food marketing depends on more than good taste. Take olive oil for example. Good fats. Bad fats. Some fats. No fats. The topic of fat consumption is probably one of the most misunderstood in the food chain. Well, hopefully, the … Continue reading
Handing the creative reins of your brand’s social marketing over to Influencers is not easy. But it might be the best way to engage Generation Z, or those born between 1997 and 2002. A recent panel on Gen Z Influencers … Continue reading