Category Archives: Reality Check

Plum Organics Hopes That Sex Sells… In A Totally Different Way

Once again, organic baby food Plum Organics, proves it is not shy about pushing the envelope when it comes to lifestyle marketing activation — their latest TV spot actually encourages parents to have more sex! And right before Valentine’s Day … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Lifestyle Marketing, Reality Check, TV, Video | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

Thank you, AHA. Olive Oil Earns the Heart Healthy Logo!

Food marketing depends on more than good taste. Take olive oil for example. Good fats. Bad fats. Some fats. No fats. The topic of fat consumption is probably one of the most misunderstood in the food chain. Well, hopefully, the … Continue reading

Posted in Food Marketing, Health Marketing, Legal, Gvt, Reality Check | Leave a comment

Lean Cuisine Disses The Word “Diet” and Tries to Do Some Good

Well this actually is a novel way to start the year. Lean Cuisine is the latest “good for you” brand (AKA: Diet Food) that has decided it’s time to “change the ‘diet’ conversation into a force for good.” (Let’s pretend … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Health Marketing, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Media Creativity, Reality Check, Social Responsibility and Philanthropy, Technology | Leave a comment

Authentic Before Trendy

The highlight of my day is when I see a new Instagram post from Socality Barbie, the parody account that mocks “That Girl” and her ever-hipster life that is totally way better than your life. Her posts are filled with … Continue reading

Posted in Branding, Content Marketing, Lifestyle Marketing, Reality Check, Social Media | Leave a comment

Gen Z to Marketers: Let Go!

Handing the creative reins of your brand’s social marketing over to Influencers is not easy. But it might be the best way to engage Generation Z, or those born between 1997 and 2002. A recent panel on Gen Z Influencers … Continue reading

Posted in Content Marketing, Lifestyle Marketing, Reality Check | Leave a comment

Big Ideas Only Look Easy

Ever notice how the really big ideas look amazingly simple when executed properly? But what’s really behind them? Our latest Poster Child: A recent National Blood Week campaign in the UK to increase blood donations due to drastically lower contributions. … Continue reading

Posted in Advertising, Creative Thinking, grassroots, International Marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Word of Mouth | Leave a comment