Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Category Archives: Reality Check
Think about the last ad you saw for a good-for-you brand. It probably focused on the nutritional benefits of the product, right? Cravendale Milk in the UK follows the successful lead of the U.S. “GOT MILK” campaign, and takes possibly … Continue reading
As “Where are my receipts?” Tax Season gains its final head of steam, thought it only fitting to showcase this clever bit of local marketing, where Intuit (the makers of online tax software for tax preparers) partnered with Providence, Rhode … Continue reading
It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on Slate.com caused a viral sensation and depleted all of their stock. All of it. So they hustled to open … Continue reading
Creating a brand’s image is the most difficult task a marketer will ever take on. What do you really stand for? What makes you different from other choices? And most importantly, what do people feel about this difference. It’s a … Continue reading
Hysterical NSFW bit on Last Week Tonight by HBO’s John Oliver on the demise of RadioShack®. But the issue at the heart of this sad “passing” isn’t quite so LOL.