Category Archives: Reality Check

Healthy Brands Can Still Be Hip

Think about the last ad you saw for a good-for-you brand. It probably focused on the nutritional benefits of the product, right? Cravendale Milk in the UK follows the successful lead of the U.S. “GOT MILK” campaign, and takes possibly … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Health Marketing, International Marketing, Marketing Tactics, Reality Check, TV Commercials | Leave a comment

Little State, Big Splash Marketing

As “Where are my receipts?” Tax Season gains its final head of steam, thought it only fitting to showcase this clever bit of local marketing, where Intuit (the makers of online tax software for tax preparers) partnered with Providence, Rhode … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, grassroots, Local Marketing, Promotions, Reality Check, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Can You Copy Viral Success?

Is the Twizzler Challenge the next biggest philanthropic initiative? The Twizzler Challenge (#TwizzlerChallenge) — created by chance, not a Marketing Department — dares two people to share a single Twizzler from the opposite ends and meet in the middle for a … Continue reading

Posted in Celebrities, Marketing Tactics, Promotions, Publicity, Reality Check, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

The Unbelievable Power of a Happy Customer

It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on Slate.com caused a viral sensation and depleted all of their stock. All of it. So they hustled to open … Continue reading

Posted in brand image, Branding, Creative Thinking, Customer Feedback, Fashion, Apparel, internet marketing, Publicity, Reality Check, Winners | Leave a comment

Femvertising Pays!

In honor of International Women’s Day, I thought it worth highlighting the fantastic insights surrounding the current valuable trend toward “Femvertising” — defined as pro-female messaging within advertising that is striking a chord with women and with marketers alike.  From … Continue reading

Posted in Advertising, Branding, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy | Leave a comment

When Branding Goes Bad

Creating a brand’s image is the most difficult task a marketer will ever take on. What do you really stand for? What makes you different from other choices? And most importantly, what do people feel about this difference. It’s a … Continue reading

Posted in Advertising, Branding, Controversy, Marketing Tactics, Reality Check | 1 Comment

Obsolescence. Not So Funny.

Hysterical NSFW bit on Last Week Tonight by HBO’s John Oliver on the demise of RadioShack®. But the issue at the heart of this sad “passing” isn’t quite so LOL.

Posted in Boomers, Flop, Gadgets and Games, Marketing Tactics, Publicity, Reality Check, Retailers | Leave a comment