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Category Archives: Reality Check
How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading
And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading
What’s the #1 app shooting to the top this month? A high tech, can’t-live-without app? No. Sometimes it is the simplest things long forgotten in the wake of high tech, but given new life again. Hanx Writer, a simulated typewriter … Continue reading
Some of we “experienced” marketing types get punchy at times when brainstorming campaign ideas. Usually we have to run through the list of the latest industry buzzwords that drive us crazy (#recalibrate, #reachout, #lowhangingfruit, #bandwidth) just to get them … Continue reading
Sorry Geico, it isn’t how it works anymore From personified spokes-animals to their latest “Did you know?” campaign, Geico has continued to hammer home their seemingly iron-clad marketing message that 15 minutes can save you… well you know… blah blah … Continue reading