Category Archives: Reality Check

Stress Objective 2014

      As another New Year begins, full of promise and excitement, I came upon an interesting commentary on 14 Things To Stop Stressing About in 2014. After I mentally scored myself (SCORE: beleaguered by 12 of 14 — … Continue reading

Posted in Controversy, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy | Leave a comment

Merry Christmas… Really

… just taking a moment to extend a warm wish this season to anyone who has touched our lives here at GW Hoffman! Marketing, for all the things that are really important  — friendship, peace, kindness and an attempt at sincere … Continue reading

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Not For the Faint of Heart

Disclaimer: I am a big dog lover so I might be a little more biased than the average person. That said, I was relieved to see that others felt that a recent ad from Pearl Izumi was in as poor … Continue reading

Posted in Advertising, Awards, Controversy, Customer Feedback, Flop, Marketing Tactics, Reality Check, winners-toss-ups-flops | Leave a comment

Dressing Up the Golden Arches.

McDonald’s going luxury premium? In Japan, McDonald’s has launched a new line of premium burgers entitled the “Quarter Pounder Jewelry Series”. The burgers include premium meat and accompaniments like thickly-sliced pineapple and bacon, Monterey jack cheese, black truffle sauce, chorizo, and … Continue reading

Posted in Brand Equity, brand image, Branding, Marketing Tactics, Reality Check | Leave a comment

Viral Rivalry. College Pranks Gone Digital.

Ah college pranks! Used to be that one college stole the other’s mascot. With the advent of the Internet and social media, college pranks are taken to a whole new level–especially when the college is filled with MIT-brillant digital savvy … Continue reading

Posted in College Marketing, Marketing Tactics, Reality Check, Social Media, Technology | Leave a comment

A New Low For Bad Taste in Advertising

I actually hesitated to continue to give any more press to this “advertising.” But had to, because there are more people to blame than the obvious. So, Hyundai is the latest company being criticized for offensive advertising efforts with the … Continue reading

Posted in Advertising, Controversy, International Marketing, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Best. Promo. Ever.

When satire is aimed with perfect accuracy at the right target, it can obliterate it in such a way that the target will never be the same again. Last summer’s horror film/homage/desconstruction The Cabin In The Woods took the horror … Continue reading

Posted in Marketing Tactics, Publicity, Reality Check, Winners | Leave a comment