Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Category Archives: Research, Testing
A $400 hairdryer. Beauty appliance manufacturers may say it’s crazy. That there is a ceiling on what women will pay for such products. But this is a Dyson brand. Known for revolutionizing categories that lacked technological innovation and excitement (think … Continue reading
QR programs are all about increasing consumer engagement. As such, there are some “rules of the road” for successful QR programs: Provide added value—QR codes lend an air of excitement. Consumers are expecting something that is not available elsewhere, is … Continue reading
Are you a Mom or an advertiser looking to reach Moms? Moms today live and sleep with their smart phone according to a new study tracking 5,000 consumers by BabyCenter. In fact, smart phone usage has risen +64% within the … Continue reading
I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are blown away beyond their expectations, and … Continue reading
Focus groups let us talk to consumers in a controlled setting. Intercepts allow us to get consumer input right where the buying decision is being made. But wouldn’t it be great to be a “fly on the wall” in the … Continue reading