Category Archives: Research, Testing

Can Dyson Revolutionize Hair Care, Too?

A $400 hairdryer. Beauty appliance manufacturers may say it’s crazy. That there is a ceiling on what women will pay for such products. But this is a Dyson brand. Known for revolutionizing categories that lacked technological innovation and excitement (think … Continue reading

Posted in Branding, Creative Thinking, Hard Goods, Innovation, New Products, Research, Testing, Technology | Leave a comment

Do you or Don’t You Mistletoe?

Some clever students at Brigham Young University ran a survey at school to see who carries on the tradition of kissing under the mistletoe with some very heartwarming results. The video has gone viral with close to 7.0 million views. … Continue reading

Posted in College Marketing, Research, Testing, YouTube | Tagged , , , , | Leave a comment

Bar Etiquette.

QR programs are all about increasing consumer engagement. As such, there are some “rules of the road” for successful QR programs: Provide added value—QR codes lend an air of excitement. Consumers are expecting something that is not available elsewhere, is … Continue reading

Posted in Advertising, App, Brand Equity, brand image, Branding, Marketing Tactics, mobile, mobile marketing, QR codes, Technology, testing | Leave a comment

Need to Reach Moms? She’s gone mobile.

Are you a Mom or an advertiser looking to reach Moms? Moms today live and sleep with their smart phone according to a new study tracking 5,000 consumers by BabyCenter. In fact, smart phone usage has risen +64% within the … Continue reading

Posted in App, iPhone, Marketing Tactics, mobile, mobile marketing, Moms, Research, Testing | Leave a comment

Surprised and Delighted… no really!

I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are blown away beyond their expectations, and … Continue reading

Posted in Automotive, Customer Feedback, Customer Service, Loyalty Program, Marketing Tactics, testing, Travel | Leave a comment

Big Brother is Watching…You Shop

Focus groups let us talk to consumers in a controlled setting. Intercepts allow us to get consumer input right where the buying decision is being made. But wouldn’t it be great to be a “fly on the wall” in the … Continue reading

Posted in Customer Feedback, grocery retailers, Innovation, Interactive & Mobile, Marketing Tactics, Research, Testing, Technology, testing | Leave a comment


Was leafing through my wife’s People magazine (honestly, it’s not mine) the other day and came across an ad for my new favorite show, Starz’ Spartacus: Gods of the Arena . What especially caught my eye was the scannable code … Continue reading

Posted in App, Couponing, Innovation, Interactive & Mobile, Marketing Tactics, mobile, QR codes, Technology, testing, TV | Leave a comment