Category Archives: Research, Testing

Bigger is Not Always Better.

Starbucks introduced their new 31-ounce, iced drink, the Trenta this week – available in 14 states with plans to roll out nationally by Spring, 2011. Do consumers really need such a behemoth-sized cup of caffeine? To put it into perspective…this … Continue reading

Posted in Beverage Marketing, Food Marketing, Marketing Tactics, testing | Leave a comment

Just Who Do We Trust?

Trust is earned but it can also be fleeting. Just take a look at how cyber force Wikileaks helped to alter Bank of America’s trust this past week within nanoseconds. Or for that matter, how quality and safety issues took its toll on Toyota and its … Continue reading

Posted in brand image, Research, Testing, supermarkets | Leave a comment

Honesty is the Best Policy

“It seemed like a good idea at the time,” is likely what William Devereaux told his bosses. William was the Senior Director of PG&E’s $2.2 Billion SmartMeter program that is, until he decided to use a fake name (and he … Continue reading

Posted in Customer Feedback, Research, Testing | Leave a comment