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Category Archives: Research, Testing
Starbucks introduced their new 31-ounce, iced drink, the Trenta this week – available in 14 states with plans to roll out nationally by Spring, 2011. Do consumers really need such a behemoth-sized cup of caffeine? To put it into perspective…this … Continue reading
Trust is earned but it can also be fleeting. Just take a look at how cyber force Wikileaks helped to alter Bank of America’s trust this past week within nanoseconds. Or for that matter, how quality and safety issues took its toll on Toyota and its … Continue reading