Category Archives: testing

Bar Etiquette.

QR programs are all about increasing consumer engagement. As such, there are some “rules of the road” for successful QR programs: Provide added value—QR codes lend an air of excitement. Consumers are expecting something that is not available elsewhere, is … Continue reading

Posted in Advertising, App, Brand Equity, brand image, Branding, Marketing Tactics, mobile, mobile marketing, QR codes, Technology, testing | Leave a comment

Surprised and Delighted… no really!

I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are blown away beyond their expectations, and … Continue reading

Posted in Automotive, Customer Feedback, Customer Service, Loyalty Program, Marketing Tactics, testing, Travel | Leave a comment

Big Brother is Watching…You Shop

Focus groups let us talk to consumers in a controlled setting. Intercepts allow us to get consumer input right where the buying decision is being made. But wouldn’t it be great to be a “fly on the wall” in the … Continue reading

Posted in Customer Feedback, grocery retailers, Innovation, Interactive & Mobile, Marketing Tactics, Research, Testing, Technology, testing | Leave a comment


Was leafing through my wife’s People magazine (honestly, it’s not mine) the other day and came across an ad for my new favorite show, Starz’ Spartacus: Gods of the Arena . What especially caught my eye was the scannable code … Continue reading

Posted in App, Couponing, Innovation, Interactive & Mobile, Marketing Tactics, mobile, QR codes, Technology, testing, TV | Leave a comment

Bigger is Not Always Better.

Starbucks introduced their new 31-ounce, iced drink, the Trenta this week – available in 14 states with plans to roll out nationally by Spring, 2011. Do consumers really need such a behemoth-sized cup of caffeine? To put it into perspective…this … Continue reading

Posted in Beverage Marketing, Food Marketing, Marketing Tactics, testing | Leave a comment