Category Archives: Retailers

Your Bathroom, Your Brand?

Target’s recent initiative to go one step further in response to the gender identification conversation and add single-stall bathrooms to all stores is just another way that they are defining their Brand to the world. And that translates to cash … Continue reading

Posted in Branding, Controversy, Customer Feedback, Retailers, Social Responsibility and Philanthropy | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

How Far Is Too Far in Marketing?

Got the guts for a big (risky) idea? At a time when half the world is deeply concerned about sensitivity toward others, and the other half thinks the pandering goes totally too far, it poses an interesting creative challenge (opportunity?) … Continue reading

Posted in Advertising, Branding, Controversy, Food Marketing, International Marketing, Retailers, TV | Leave a comment

Sharing Happiness Pays Forward Brand Equity.

Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers.  This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading

Posted in Brand Equity, Branding, Fashion, Apparel, Loyalty Program, Retailers, Winners, winners-toss-ups-flops | Leave a comment

Obsolescence. Not So Funny.

Hysterical NSFW bit on Last Week Tonight by HBO’s John Oliver on the demise of RadioShack®. But the issue at the heart of this sad “passing” isn’t quite so LOL.

Posted in Boomers, Flop, Gadgets and Games, Marketing Tactics, Publicity, Reality Check, Retailers | Leave a comment

Want to Win? Redefine Your Retail.

Want a new sales opportunity for your product or service? Redefine how and where you play!  Just like success story SouveNEAR — a little company that changed the whole dynamic of selling authentic local artisanal goods, by placing them in … Continue reading

Posted in Creative Thinking, grassroots, Innovation, Marketing Tactics, Retailers | Leave a comment

Keep Your Eye On The Prize

In the chrome-and-glass world of “contemporary” marketing,  the pressure is always on to find the “shiny new object.” Often, this quest trumps all judgment as to what is truly relevant and motivating to REAL PEOPLE. So how about taking a … Continue reading

Posted in grassroots, Innovation, Lifestyle Marketing, Marketing Tactics, Promotions, Reality Check, Retailers | 2 Comments