Category Archives: grocery retailers

Grateful for Smart, Creative People

I have this “thing” for intelligence — love, love, love smart, creative thinking. (And conversely…) So when I saw this in my Stop & Shop, I was way more excited than anyone should be in a grocery store. You want … Continue reading

Posted in Awards, Branding, Creative Thinking, grocery retailers, Marketing Tactics, Promotions, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Virtual Grocery Shopping Hits the Streets

A big fan of Peapod grocery delivery service, mobile marketing with real value AND the ever-maligned QR code, Peapod has created a “Perfect Storm” for me — Virtual Shopping from real life events! Going to populated summer places like concerts … Continue reading

Posted in Billboards, Creative Thinking, grassroots, grocery retailers, Interactive & Mobile, Marketing Tactics, QR codes | Leave a comment

Tasty Insider Information

I’ve always been a big fan of Trader Joe’s — unique and flavorful product offerings, fun and funky packaging, great prices, and last but not least, their festive, lo-tech, campy, store environment that always seems to put me in a … Continue reading

Posted in brand image, Food Marketing, grocery retailers, Marketing Tactics | Leave a comment

Bringing Down the Pink Slime.

The power of social media is nothing new. It has been credited with providing the tools for a revolution and to help send  a malign revolutionary dictator on the run. It can shine a very BIG and BRIGHT spotlight on social … Continue reading

Posted in Celebrities, Celebrity Endorsements, Controversy, Facebook, Fast Food, Food Marketing, grocery retailers, Health Marketing, Marketing Tactics, Social Media, supermarkets, Twitter, YouTube | Leave a comment

You’ll never forget the milk again.

Kudos to SuperValu! It’s not often that a retail grocery chain gets props (especially mine) for being forward thinking, but this one is really a consumer dream! Check out their new app — does all the expected things like retail … Continue reading

Posted in App, Customer Service, grocery retailers, location based app, Loyalty Program, Marketing Tactics, supermarkets, Technology, Winners, winners-toss-ups-flops | Leave a comment

For the love of a GWP

So, while organizing my no-longer-so little collection of recyclable shopping bags strew throughout my car (yes, I do actually collect them now from retailers and vacation destinations around the world- silly but more useful than match books!), I see that … Continue reading

Posted in Gift with Purchase, Green Marketing, grocery retailers, Loyalty Program, Marketing Tactics, Promotions, Reality Check, supermarkets, Winners, winners-toss-ups-flops | Leave a comment

God Bless America Overboard?

We were walking in Manhattan this weekend, enjoying the city and sights, fun and weird things that can only take place in the Big Apple. Of course, this wasn’t just any weekend, it was the weekend of September 11, 2011 … Continue reading

Posted in Advertising, Cause Marketing, Controversy, grocery retailers, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment