Category Archives: Retailers

“Fast” Fashion

This spring Victoria’s Secret is debuting a new product line called “Bright Young Things.”  This line features underwear with phrases such as “Dare You,” “Feeling Lucky,” and “Call Me.” A spokesperson for Limited Brands provided an explanation as to why … Continue reading

Posted in Advertising, Awards, brand image, Controversy, Fashion, Apparel, Flop, Marketing Tactics, Retailers, Social Responsibility and Philanthropy, Teens, winners-toss-ups-flops | Leave a comment

Tasty Insider Information

I’ve always been a big fan of Trader Joe’s — unique and flavorful product offerings, fun and funky packaging, great prices, and last but not least, their festive, lo-tech, campy, store environment that always seems to put me in a … Continue reading

Posted in brand image, Food Marketing, grocery retailers, Marketing Tactics | Leave a comment

#Hashtags for Goods?

In the world of social media, hashtags can help collect comments on a particular topic, help identify sweepstakes entrants, and even add humor to our day #fail. But never before, could you actually BUY merchandise with hashtags. Now, American Express … Continue reading

Posted in Marketing Tactics, mobile, mobile marketing, Retailers, Social Media, Twitter | Tagged , , | Leave a comment

Virtual Meets Reality

I’m so glad that the Toys ‘R Us holiday commercials have ended. Those two kids were annoying, especially the boy. But they recently introduced a Facebook game that caught my eye. Called Toys R’ Us Towers, and powered by video game … Continue reading

Posted in Facebook, Kids, Marketing Tactics, Moms, Retailers, Social Media, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment

It’s Almost Thanksgiving! Or…”Gray Thursday”?

Really Father Time, it’s already Thanksgiving? Well, guess who isn’t complaining this year? The big retailer giants; the “Walmarts” of the world. Why not? Because Turkey Day 2012 means one thing for the big boys: opening their doors to Black … Continue reading

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Bringing Down the Pink Slime.

The power of social media is nothing new. It has been credited with providing the tools for a revolution and to help send  a malign revolutionary dictator on the run. It can shine a very BIG and BRIGHT spotlight on social … Continue reading

Posted in Celebrities, Celebrity Endorsements, Controversy, Facebook, Fast Food, Food Marketing, grocery retailers, Health Marketing, Marketing Tactics, Social Media, supermarkets, Twitter, YouTube | Leave a comment

You’ll never forget the milk again.

Kudos to SuperValu! It’s not often that a retail grocery chain gets props (especially mine) for being forward thinking, but this one is really a consumer dream! Check out their new app — does all the expected things like retail … Continue reading

Posted in App, Customer Service, grocery retailers, location based app, Loyalty Program, Marketing Tactics, supermarkets, Technology, Winners, winners-toss-ups-flops | Leave a comment