Category Archives: Retailers

No more getting lost in Aisle 6

I am not big on navigating inside large stores or malls. There are a few Home Depots in my area that I am pretty familiar with, and can find my way through the old fashioned way. But what if you … Continue reading

Posted in App, Creative Thinking, Customer Service, Innovation, Interactive & Mobile, location based app, Marketing Tactics, Retailers, Technology | Leave a comment

American Retail Idol.

Think you have a novel innovation ready for prime time? Now is your chance. Get ready for a new reality go-to-market strategy brought to you by Walmart. @WalmartLabs, the digital technology division of the world’s largest retailer, recently launched a contest … Continue reading

Posted in Advertising, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback, Facebook, Innovation, Interactive & Mobile, Marketing Tactics, new product development, Retailers, Social Media, Twitter, Wal-Mart, Winners, winners-toss-ups-flops, YouTube | Leave a comment

Virtual Meets Real Life

I’m so glad that the Toys ‘R Us holiday commercials have ended. Those two kids were annoying, especially the boy. But they recently introduced a Facebook game that caught my eye. Called Toys R’ Us Towers, and powered by video … Continue reading

Posted in Kids, Marketing Tactics, Moms, Retailers, Social Media, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment

Me-Ow Awful Jingle Bells.

Well this is embarrassing for Walmart. For the holiday season, you wouldn’t think a brand such as Walmart would need to resort to a horrific stunt with a cat yodeling Jingle Bells with an ill fitting pair of dentures. But … Continue reading

Posted in Brand Equity, brand image, Branding, Marketing Tactics, Music, Sports and Entertainment, Social Media, TV Commercials, Video, Wal-Mart, winners-toss-ups-flops | Leave a comment

The Earlier, The Better… Really?

Anyone who regularly shops in Costco knows that “Holiday” shopping starts earlier and earlier every year. Halloween candy in August and Christmas trees in October are the norm, and seem to show up earlier and earlier every year. But I … Continue reading

Posted in Ad creep, Marketing Tactics, Promotions, Wal-Mart | Leave a comment

Softer Side Now Hard Core High Tech.

Looking for ways to bridge the digital and in store shopping experience? Sears is rolling out a new program providing iPads to over 450 Sears and K-Mart stores to enhance the shopping experience. Associates will be able to use the … Continue reading

Posted in App, Innovation, iPad, Marketing Tactics, mobile, mobile marketing, Retailers, Technology | Leave a comment

The Benefits of Bad Breath

Oh, you have to seen this one (if you didn’t)! Talk about the Mother of Marketing and Viral Advertising!! Check it out: a startup company Orabrush in Utah came up with a tongue cleaner gizmo. A very important device when … Continue reading

Posted in Facebook, Marketing Tactics, Wal-Mart, Winners | Leave a comment