Category Archives: Retailers

For the love of a GWP

So, while organizing my no-longer-so little collection of recyclable shopping bags strew throughout my car (yes, I do actually collect them now from retailers and vacation destinations around the world- silly but more useful than match books!), I see that … Continue reading

Posted in Gift with Purchase, Green Marketing, grocery retailers, Loyalty Program, Marketing Tactics, Promotions, Reality Check, supermarkets, Winners, winners-toss-ups-flops | Leave a comment

God Bless America Overboard?

We were walking in Manhattan this weekend, enjoying the city and sights, fun and weird things that can only take place in the Big Apple. Of course, this wasn’t just any weekend, it was the weekend of September 11, 2011 … Continue reading

Posted in Advertising, Cause Marketing, Controversy, grocery retailers, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Poof! Get South Park’s Cheesy Poofs Before They are Gone.

Apparently, the main heros of a popular and hysterically twisted animated show called “South Park” LOVE their fictional snack – the Cheesy Poofs. So, to celebrate the show’s 15th anniversary, Comedy Central joined Frito-Lay to create an actual snack with … Continue reading

Posted in Celebrities, Celebrity Endorsements, TV, Wal-Mart | Leave a comment

Big Brother is Watching…You Shop

Focus groups let us talk to consumers in a controlled setting. Intercepts allow us to get consumer input right where the buying decision is being made. But wouldn’t it be great to be a “fly on the wall” in the … Continue reading

Posted in Customer Feedback, grocery retailers, Innovation, Interactive & Mobile, Marketing Tactics, Research, Testing, Technology, testing | Leave a comment

Wal-Mart goes viral?

Wal-Mart is taking a gigantic leap into the social media technology business with its pending acquisition of Kosmix, a heavily funded social media technology provider that has built a platform that enables users to filter and organize content in social … Continue reading

Posted in Brand Equity, brand image, Branding, Innovation, Interactive & Mobile, Marketing Tactics, supermarkets, Technology, Wal-Mart | Leave a comment

Nutrition Keys

A month ago I wrote about the new front-of-package labeling that we are now beginning to see on store shelves. This new blue box, called Nutrition Keys was developed by the Grocery Manufacturers Association and the Food Marketing Institute, two … Continue reading

Posted in Food Marketing, Labeling, Marketing Tactics, Packaging, supermarkets | Leave a comment

Simple and sincere — how novel.

In this time of over-everything — over-complicating, over-analyzing, over-thinking, over-scheduling — seems our friends at Hannaford grocery stores got it right. They launched their annual “Buy 1, Give 1” charitable effort this season that just hit the spot for me. … Continue reading

Posted in Advertising, Awards, brand image, Cause Marketing, Food Marketing, Marketing Tactics, supermarkets, Winners, winners-toss-ups-flops | Leave a comment