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Category Archives: Retailers
So, while organizing my no-longer-so little collection of recyclable shopping bags strew throughout my car (yes, I do actually collect them now from retailers and vacation destinations around the world- silly but more useful than match books!), I see that … Continue reading
Apparently, the main heros of a popular and hysterically twisted animated show called “South Park” LOVE their fictional snack – the Cheesy Poofs. So, to celebrate the show’s 15th anniversary, Comedy Central joined Frito-Lay to create an actual snack with … Continue reading
Focus groups let us talk to consumers in a controlled setting. Intercepts allow us to get consumer input right where the buying decision is being made. But wouldn’t it be great to be a “fly on the wall” in the … Continue reading
Wal-Mart is taking a gigantic leap into the social media technology business with its pending acquisition of Kosmix, a heavily funded social media technology provider that has built a platform that enables users to filter and organize content in social … Continue reading
A month ago I wrote about the new front-of-package labeling that we are now beginning to see on store shelves. This new blue box, called Nutrition Keys was developed by the Grocery Manufacturers Association and the Food Marketing Institute, two … Continue reading
In this time of over-everything — over-complicating, over-analyzing, over-thinking, over-scheduling — seems our friends at Hannaford grocery stores got it right. They launched their annual “Buy 1, Give 1” charitable effort this season that just hit the spot for me. … Continue reading