Category Archives: supermarkets

Bringing Down the Pink Slime.

The power of social media is nothing new. It has been credited with providing the tools for a revolution and to help send  a malign revolutionary dictator on the run. It can shine a very BIG and BRIGHT spotlight on social … Continue reading

Posted in Celebrities, Celebrity Endorsements, Controversy, Facebook, Fast Food, Food Marketing, grocery retailers, Health Marketing, Marketing Tactics, Social Media, supermarkets, Twitter, YouTube | Leave a comment

You’ll never forget the milk again.

Kudos to SuperValu! It’s not often that a retail grocery chain gets props (especially mine) for being forward thinking, but this one is really a consumer dream! Check out their new app — does all the expected things like retail … Continue reading

Posted in App, Customer Service, grocery retailers, location based app, Loyalty Program, Marketing Tactics, supermarkets, Technology, Winners, winners-toss-ups-flops | Leave a comment

For the love of a GWP

So, while organizing my no-longer-so little collection of recyclable shopping bags strew throughout my car (yes, I do actually collect them now from retailers and vacation destinations around the world- silly but more useful than match books!), I see that … Continue reading

Posted in Gift with Purchase, Green Marketing, grocery retailers, Loyalty Program, Marketing Tactics, Promotions, Reality Check, supermarkets, Winners, winners-toss-ups-flops | Leave a comment

Wal-Mart goes viral?

Wal-Mart is taking a gigantic leap into the social media technology business with its pending acquisition of Kosmix, a heavily funded social media technology provider that has built a platform that enables users to filter and organize content in social … Continue reading

Posted in Brand Equity, brand image, Branding, Innovation, Interactive & Mobile, Marketing Tactics, supermarkets, Technology, Wal-Mart | Leave a comment

Nutrition Keys

A month ago I wrote about the new front-of-package labeling that we are now beginning to see on store shelves. This new blue box, called Nutrition Keys was developed by the Grocery Manufacturers Association and the Food Marketing Institute, two … Continue reading

Posted in Food Marketing, Labeling, Marketing Tactics, Packaging, supermarkets | Leave a comment

Simple and sincere — how novel.

In this time of over-everything — over-complicating, over-analyzing, over-thinking, over-scheduling — seems our friends at Hannaford grocery stores got it right. They launched their annual “Buy 1, Give 1” charitable effort this season that just hit the spot for me. … Continue reading

Posted in Advertising, Awards, brand image, Cause Marketing, Food Marketing, Marketing Tactics, supermarkets, Winners, winners-toss-ups-flops | Leave a comment

Just Who Do We Trust?

Trust is earned but it can also be fleeting. Just take a look at how cyber force Wikileaks helped to alter Bank of America’s trust this past week within nanoseconds. Or for that matter, how quality and safety issues took its toll on Toyota and its … Continue reading

Posted in brand image, Research, Testing, supermarkets | Leave a comment