Category Archives: Social Media

Starbucks Brings Back Christmas

Posted on November 18, 2016 by kathygwh

Every holiday season since 1997, Starbucks has served its customers coffee in cups uniquely decorated with traditional symbols of Christmas. Warm, holidays, makes sense. Last year when Starbucks introduced its plain red cup, it was met with some very unexpected … Continue reading →

Posted in Beverage Marketing, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback | Leave a comment

Sincerely Celebratory, Not Self Serving

Posted on November 5, 2016 by jimbgwh

As Cubs fans recently breathed perhaps the biggest sigh of relief the sports world’s ever, it’s no surprise brands wanted to join in on the monumental celebration. But with the spontaneity of social media, it’s too easy to post or … Continue reading →

Posted in Branding, Content Marketing, Lifestyle Marketing, Music, Sports and Entertainment, Social Media | Leave a comment

Dollar Shave. Did Acquisition Kill The Funny?

Posted on October 13, 2016 by richardgwh

Ever since Dollar Shave Club was purchased by Unilever for $1 Billion, many fans of their original viral sensation, owner, and spokesman Mike Dubin’s hysterical spots have wondered if, and how, they would continue the look and feel of those … Continue reading →

Posted in Branding, Content Marketing, Lifestyle Marketing, Social Media, Spokespeople, Twitter | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Posted on June 3, 2016 by karengwh

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading →

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

Today’s HR- Recruiting Through Snapchat

Posted on May 26, 2016 by kathygwh

We’ve heard stories about someone losing their job over an “oops” on Snapchat. But, seems like more and more today,’modern’ companies are encouraging job applicants to use Snapchat to apply for open positions. Cue Everlane, trendy online clothing retailer. The … Continue reading →

Posted in Branding, Creative Thinking, Innovation, Lifestyle Marketing, Media Creativity, Social Media | Leave a comment

Are Silent Movies Returning?

Posted on May 20, 2016 by kathygwh

Is everything old truly new… again and again and again? No dispute that video is the workhorse of today’s digital and social platforms. Sight, sound and motion creatively married to get the job done quite engagingly.  Then I read the … Continue reading →

Posted in Advertising, Content Marketing, Media Creativity, Social Media, Video | Leave a comment

Purple Marketing Tributes Rain Down

Posted on April 26, 2016 by richardgwh

Sad news in the world of music yet again (what IS it with musicians lately?) Being a long-standing fan of Prince myself, I was curious to see how the media and marketers were going to handle this latest tragedy. So … Continue reading →

Posted in Branding, Celebrities, Content Marketing, Controversy, Music, Sports and Entertainment, Social Media | Leave a comment