Category Archives: Brand Fans

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

Can Don’t?

How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Creative Thinking, Facebook, Innovation, Marketing Tactics, Packaging, Publicity | Leave a comment

A Winning Goal

Anyone who knows me knows that I LOVE sports. So I’m always looking for something innovative in the world of sports. Well I just found one, based on a tried and true tactic, but with a twist. While watching a … Continue reading

Posted in Awards, Brand Fans, brand image, Experiential Marketing, Marketing Tactics, Publicity, Winners | Leave a comment

All Publicity Is Good Publicity?

What’s a brand to do? Caught up in all the confusion and emotions of the tragic shooting of a young man in Florida are two brands that are now faced with an obvious dilemma. Because Trayvon Martin was apparently carrying … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Controversy, Customer Feedback, Facebook, Marketing Tactics, Publicity, Social Media, Social Responsibility and Philanthropy | Leave a comment

Timeline for Brands.

Here we go again, more facebook changes. Mark Zuckerberg and his team are now applying Timeline for brands which will go into effect for all business pages on March 30th, 2012. This will give brand pages the same look, feel … Continue reading

Posted in Brand Fans, brand image, Branding, Facebook, internet marketing, Marketing Tactics, Social Media | Leave a comment

What Makes “Viral” go Viral?

Last week I spotted a video from a band I’d never heard of, doing a cover version of a song by another band I’d never heard of. I don’t even remember where I saw it, but I followed it to … Continue reading

Posted in Brand Fans, Creative Thinking, Innovation, Marketing Tactics, Music, Sports and Entertainment, Publicity, Social Media, TV, Video, Word of Mouth, YouTube | Leave a comment

The Very Last Word.

Most of us aren’t planning on getting a visit from the Grim Reaper any time soon (let’s hope anyway). But not to sound morbid or anything, many of us might have wondered how we could bid a last farewell or … Continue reading

Posted in App, Brand Fans, Facebook, Innovation, Marketing Tactics, Social Media, Technology | Leave a comment