Category Archives: Brand Fans

Old Dogs Can Learn New Tricks.

Kudos to a brave step recently taken by Ladies Home Journal, or should I say Ladies Home JOURNAL? Starting with their March issue, they will be showcasing much (how much?) of their content crowdsourced. Getting content directly uploaded from readers, … Continue reading

Posted in Advertising, Boomers, Brand Fans, brand image, Crowd Sourcing, Customer Feedback, Innovation, Marketing Tactics, new target, Publicity, Social Media, Winners, winners-toss-ups-flops, Women | Leave a comment

A GIGUNDO Incentive

Some things don’t change in this crazy business we’re in, especially when it relates to what REALLY motivates people. We all know that people like to get something for free, they love to win (sweepstakes, games or contests), and they … Continue reading

Posted in Beverage Marketing, Billboards, Brand Fans, brand image, Experiential Marketing, Loyalty Program, Marketing Tactics, Packaging | Leave a comment

To be heard, or not to be heard.

Chapstick’s tagline “On Everyone’s Lips” took on a whole new meaning this past week. In support of the brand campaign “Where Do Lost Chapsticks Go?” Chapstick encouraged people to “Be Heard” and relay their own lost Chapstick tale on Facebook. … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Customer Feedback, Facebook, Flop, Marketing Tactics, winners-toss-ups-flops, Women | Leave a comment

What do You Mean It’s Not For Women?

Often some products skew their marketing efforts by gender (think cars, beer: primarily men and consumer-packaged goods: primarily women) but not purposely excluding the other sex. Think Spanky and Our Gang’s He-man Woman’s Hater Club if you were around to … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, Brand Fans, brand image, Branding, Controversy, Customer Feedback, Facebook, Marketing Tactics, Packaging, TV Commercials, YouTube | Leave a comment

A Billion Dollar Fantasy

“Are you ready for some football?” Well, that question has now been answered by the NFL and their players, resolving their issues and ending the recent lockout. Colleges are also getting their players ready for another drive for the BCS … Continue reading

Posted in Advertising, Brand Fans, Facebook, Fast Food, grassroots, Marketing Tactics, Promotions | Leave a comment

The Good, the Bad and the Ugly for Cranberry Juice.

Now, human billboards as a form of advertising go way back to one of the first original forms of advertising, and as so is nothing new, but this new twist caught my eye. Ocean Spray has developed a city summer tour … Continue reading

Posted in Advertising, Beverage Marketing, Billboards, Brand Fans, brand image, Facebook, iPhone, Marketing Tactics, mobile, mobile marketing, Promotions, QR codes, Technology, Teens, winners-toss-ups-flops | Leave a comment

And the Award for Most Facebook Prestigious Goes to…

The Oscars are behind us. And so are the National Society of Film Critics Awards, the Broadcast Film Critics Association Awards, the Golden Globes, National Board of Review Awards, Directors Guild of America Awards… the list goes on and on. … Continue reading

Posted in Awards, Brand Fans, Branding, Facebook, Interactive & Mobile, Social Media, Winners | Leave a comment