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Category Archives: Brand Fans
In a proactive and powerful way, Diesel, the fashion retailer, is taking Facebook status in it’s own hands. There QR codes placed next to garments and when consumers scan them with their phones, they are taken to the product’s webpage … Continue reading
Challenge: how to convince the pre-flight-buying public that airline food doesn’t have to suck, and specifically that your doesn’t. Solution: (HINT- you won’t find it on any airplane.) And so lives another great example of using the hot hot ‘food … Continue reading
Being a huge fan of baseball, especially the 27-time-World-Series-Champion New York Yankees, a recent promotion by Bank of America caught my eye. As part of it’s sponsorship of Major League Baseball, BOA hired Yankees outfielder and mega-personality Nick Swisher to … Continue reading