Category Archives: Brand Fans

Permanently Arming yourself with your Facebook Friends?

A Dutch woman was all the rage recently as she uploaded a YouTube video showing her arm being tattooed with all 152 of her facebook friends’ profile pictures. The story spread like wild fire, making all the major news media, … Continue reading

Posted in Brand Fans, brand image, Branding, Facebook, Publicity, Reality Check, Social Media, YouTube | Leave a comment

Diesel is picking up speed on Facebook.

In a proactive and powerful way, Diesel, the fashion retailer, is taking Facebook status in it’s own hands. There QR codes placed next to garments and when consumers scan them with their phones, they are taken to the product’s webpage … Continue reading

Posted in Advertising, App, Brand Equity, Brand Fans, brand image, Facebook, Interactive & Mobile, mobile, mobile marketing, QR codes, Technology | Leave a comment

Greenpeace Hijacks Ken.

Greenpeace has hijacked Mattel’s Ken as a spokesperson for its recent campaign against corporate participation in rainforest destruction. More than 180,000 people viewed a spoof video of Ken breaking up with Barbie over rain forest destruction. The video, featured on various … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Branding, Celebrities, Celebrity Endorsements, Controversy, Facebook, Green Marketing, internet marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Spokespeople, Sustainability, Technology, Twitter, Video, YouTube | Leave a comment

Is your BFF hangin’ with a say What?

Festis, a Swedish still beverage owned by Carlsberg, has just upped their latest campaign with a gum smacking woman in the sewer who promises new relationships and “hook ups” for their BFF’s via their new facebook and television advertising campaign, a … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, Brand Fans, brand image, Branding, Facebook, Marketing Tactics, Social Media, TV Commercials, Twitter | Tagged | Leave a comment

The ‘Audace’ of Those French!

Challenge: how to convince the pre-flight-buying public that airline food doesn’t have to suck, and specifically that your doesn’t. Solution: (HINT- you won’t find it on any airplane.) And so lives another great example of using the hot hot ‘food … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Branding, Cause Marketing, Event Marketing, Facebook, grassroots, Marketing Tactics, Travel, Winners, Word of Mouth | Leave a comment

Hitting a Homerun.

Being a huge fan of baseball, especially the 27-time-World-Series-Champion New York Yankees, a recent promotion by Bank of America caught my eye. As part of it’s sponsorship of Major League Baseball, BOA hired Yankees outfielder and mega-personality Nick Swisher to … Continue reading

Posted in Brand Equity, Brand Fans, Celebrities, Celebrity Endorsements, grassroots, Marketing Tactics, Spokespeople, Winners, winners-toss-ups-flops | Leave a comment

Bottoms Up!

Beer drinking baseball fans at Boston’s Fenway Park (I think there may be a few of those there) will be waiting a considerably shorter amount of time on line for their brews this summer, due to a new draft beer … Continue reading

Posted in Advertising, Beverage Marketing, Brand Fans, Event Marketing, Innovation, Marketing Tactics | Leave a comment