Category Archives: Brand Fans

Another “sweet” idea from Coca-Cola

Picture a big red truck, playing music (of course, don’t they all?), pulling into the neighborhood, with a big red button on the back, ready for anyone to push to find “a little happiness…“ Well it’s something that “simple” that’s … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, Brand Fans, brand image, Event Marketing, grassroots, Marketing Tactics, Promotions, Winners | Leave a comment

Brewing up $11B is something to Celebrate. Happy 40th Starbucks!

40 years ago this month, the very 1st Starbucks opened in Pike’s Place Market in Seattle. Can you believe it has been 40 years? From that first store, Starbucks has grown to 17, 000 locations in 55 countries with revenues … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Facebook, Loyalty Program, Marketing Tactics, Social Media | Leave a comment

Facebook Knows All.

Everyone knows about the 500MM people worldwide reach of Facebook, even if you haven’t seen the Social Network (good flick). I find myself loving Facebook not only for reconnecting with old elementary school friends, but to see how smart Marketers … Continue reading

Posted in Ad creep, Advertising, Brand Fans, Facebook, Marketing Tactics, Social Media, Technology | Leave a comment

I’ll Take a Vowel, Please.

Get your ballgowns ready! Now you can be Vanna for a Day. Wheel of Fortune announced a contest for fans to submit videos showcasing their best “Vanna moves.” One lucky contestant, as voted by fans, gets to be on air … Continue reading

Posted in Brand Fans, Celebrity Endorsements, TV, Winners | Leave a comment