Category Archives: Crowd Sourcing

Starbucks Brings Back Christmas

Every holiday season since 1997, Starbucks has served its customers coffee in cups uniquely decorated with traditional symbols of Christmas. Warm, holidays, makes sense. Last year when Starbucks introduced its plain red cup, it was met with some very unexpected … Continue reading

Posted in Beverage Marketing, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback | Leave a comment

The Ultimate Crowdfunding!

Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Flop, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Trending Vending

As more and more food brands get in on the exploding 3D printing trend, Nabisco, too, joined the band wagon in a pretty impressive way at the recent SXSW Music, Film and Interactive Conference in Austin, where their Trending/ Vending … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

Trick or Treat’s a Scream!

Halloween just isn’t Halloween without a good horror flick! So even with overall Halloween spending declining, Fandango proved it didn’t take big bucks and came up with a cleaver way to drive traffic to its new horror-movie hub, House of … Continue reading

Posted in Awards, Crowd Sourcing, Marketing Tactics, Promotions, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

Real Time Tourist Raves

Having just returned from a vacation in The Netherlands, I was not surprised to see yet another spot-on *people-centric* innovation from the Dutch. (Same folks who not only figured out how to reclaim acres and acres of land that they … Continue reading

Posted in Crowd Sourcing, Customer Feedback, Interactive & Mobile, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Word of Mouth | Leave a comment

Message on A Bottle

I’ve always drooled at the endless new bottle designs that the beverage industry introduces each year. From chic to organic, minimalistic to ultra dimensional. So cool. So, when Heineken recently launched their second annual contest to design a new Limited … Continue reading

Posted in Beverage Marketing, Branding, Crowd Sourcing, Facebook, Marketing Tactics, Packaging, Technology | Tagged , , , | Leave a comment