Category Archives: Crowd Sourcing

Happy Birthday, Macca My Mate!

Macca’s turning 4o! Gonna go to the party? Probably not, but don’t feel left out. You’d have to hang out way down under to even know what Macca’s is. (Hint – kids of all ages and adults love it! Getting … Continue reading

Posted in Billboards, Branding, Crowd Sourcing, Fast Food, International Marketing, Marketing Tactics | Tagged , , | Leave a comment

Digital Democracy

Love this phrase! In a virtual world/platform that essentially gives every rant, rave and negative nasty comment equal “airtime” with the proactive, positive counterparts, I found the concept  intriguing. Wiki defines it as “…the use of information and communication technologies … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Interactive & Mobile, Legal, Gvt, Marketing Tactics, Word of Mouth | Tagged , , , | Leave a comment

This Cookie’s Not Crumbling

Who doesn’t love Oreo cookies? Or their advertising? For years Oreo has pulled at consumers’ heartstrings in just the right way to keep their mantle as America’s Favorite Cookie. But a recent innovative effort relied on consumers to help them … Continue reading

Posted in Brand Equity, brand image, Crowd Sourcing, Facebook, Food Marketing, grassroots, Marketing Tactics, Social Media, TV Commercials, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment

Bravo!… sorry, TNT!

I always followed the belief that one’s work can only be as good as one’s client allows it to be. That said, I came across a video showing the arrival of cable TV Channel TNT to Belgium, the land of … Continue reading

Posted in Advertising, brand image, Branded Entertainment, Creative Thinking, Crowd Sourcing, Experiential Marketing, grassroots, Marketing Tactics, Word of Mouth | Leave a comment

Pay to Party

I think I just came across an interesting way to actually NOT hesitate-border-on-whine-about having to host or  having to go to dinner parties. And it’s called ZOKOS. Now don’t get me wrong. I am not “anti-get together”. But inevitably, there … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Event Marketing, Experiential Marketing, grassroots, Marketing Tactics | Leave a comment

American Retail Idol.

Think you have a novel innovation ready for prime time? Now is your chance. Get ready for a new reality go-to-market strategy brought to you by Walmart. @WalmartLabs, the digital technology division of the world’s largest retailer, recently launched a contest … Continue reading

Posted in Advertising, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback, Facebook, Innovation, Interactive & Mobile, Marketing Tactics, new product development, Retailers, Social Media, Twitter, Wal-Mart, Winners, winners-toss-ups-flops, YouTube | Leave a comment

Old Dogs Can Learn New Tricks.

Kudos to a brave step recently taken by Ladies Home Journal, or should I say Ladies Home JOURNAL? Starting with their March issue, they will be showcasing much (how much?) of their content crowdsourced. Getting content directly uploaded from readers, … Continue reading

Posted in Advertising, Boomers, Brand Fans, brand image, Crowd Sourcing, Customer Feedback, Innovation, Marketing Tactics, new target, Publicity, Social Media, Winners, winners-toss-ups-flops, Women | Leave a comment