Category Archives: Facebook

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

Saving The Drive-In

Okay, when’s the last time you were at a drive-in movie? Even if it was just this past summer, it might be the last time ever. That is, unless Honda’s Project Drive-In has something to say about it. There are … Continue reading

Posted in Automotive, Boomers, Facebook, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Twitter, Winners | Leave a comment

Beanstalking.

Lately I have become completely obsessed with a little French Bull Dog named Lentil. For those of you who have not yet joined Team Lentil let me give you a little background.  Lentil, along with his three siblings, was born … Continue reading

Posted in Awards, Facebook, Social Media, Winners, winners-toss-ups-flops | Leave a comment

Can Don’t?

How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Creative Thinking, Facebook, Innovation, Marketing Tactics, Packaging, Publicity | Leave a comment

Getting Social with Chicken and Waffles.

I’m usually not one to partake in the big national brand promotions because I either think there’s only a one-in-a-hundred-million chance of winning, or else the promotions are usually a bit bland. So when my wife told me about the … Continue reading

Posted in Facebook, Food Marketing, Marketing Tactics, new product development, Publicity, Social Media | Tagged , | Leave a comment

Message on A Bottle

I’ve always drooled at the endless new bottle designs that the beverage industry introduces each year. From chic to organic, minimalistic to ultra dimensional. So cool. So, when Heineken recently launched their second annual contest to design a new Limited … Continue reading

Posted in Beverage Marketing, Branding, Crowd Sourcing, Facebook, Marketing Tactics, Packaging, Technology | Tagged , , , | Leave a comment

How Many Days Till You Die?

Diesel watches is running a new campaign that queries “How many days do you have to live?” Asking some basic questions like age, gender, weight, health habits and some more provocative questions such as “What age did you lose your … Continue reading

Posted in Advertising, Branding, Facebook, Marketing Tactics, Social Media | Tagged , , , , | Leave a comment