Category Archives: Facebook

To Catch a Thief via Social Media.

Meet Nelson. Nelson worked on the Disney Wonder cruise ship but recently got into trouble when he allegedly stole an iPhone from a customer aboard the cruise. Nelson with this “new” iPhone began taking photos of himself, his girlfriend and … Continue reading

Posted in App, Controversy, Facebook, iPhone, Marketing Tactics, mobile, Social Media, Technology | Leave a comment

Bringing Down the Pink Slime.

The power of social media is nothing new. It has been credited with providing the tools for a revolution and to help send  a malign revolutionary dictator on the run. It can shine a very BIG and BRIGHT spotlight on social … Continue reading

Posted in Celebrities, Celebrity Endorsements, Controversy, Facebook, Fast Food, Food Marketing, grocery retailers, Health Marketing, Marketing Tactics, Social Media, supermarkets, Twitter, YouTube | Leave a comment

All Publicity Is Good Publicity?

What’s a brand to do? Caught up in all the confusion and emotions of the tragic shooting of a young man in Florida are two brands that are now faced with an obvious dilemma. Because Trayvon Martin was apparently carrying … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Controversy, Customer Feedback, Facebook, Marketing Tactics, Publicity, Social Media, Social Responsibility and Philanthropy | Leave a comment

Timeline for Brands.

Here we go again, more facebook changes. Mark Zuckerberg and his team are now applying Timeline for brands which will go into effect for all business pages on March 30th, 2012. This will give brand pages the same look, feel … Continue reading

Posted in Brand Fans, brand image, Branding, Facebook, internet marketing, Marketing Tactics, Social Media | Leave a comment

Art Is Better Than Business.

Nothing gets this country excited more than contemporary art. I kid of course, but it seems that way, at least a bit lately, based on the fact that I’ve heard contemporary artist David Choe mentioned on both Howard Stern and … Continue reading

Posted in Creative Thinking, Facebook, Marketing Tactics, Social Media, Winners | Leave a comment

American Retail Idol.

Think you have a novel innovation ready for prime time? Now is your chance. Get ready for a new reality go-to-market strategy brought to you by Walmart. @WalmartLabs, the digital technology division of the world’s largest retailer, recently launched a contest … Continue reading

Posted in Advertising, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback, Facebook, Innovation, Interactive & Mobile, Marketing Tactics, new product development, Retailers, Social Media, Twitter, Wal-Mart, Winners, winners-toss-ups-flops, YouTube | Leave a comment

The Very Last Word.

Most of us aren’t planning on getting a visit from the Grim Reaper any time soon (let’s hope anyway). But not to sound morbid or anything, many of us might have wondered how we could bid a last farewell or … Continue reading

Posted in App, Brand Fans, Facebook, Innovation, Marketing Tactics, Social Media, Technology | Leave a comment