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Category Archives: Facebook
Chapstick’s tagline “On Everyone’s Lips” took on a whole new meaning this past week. In support of the brand campaign “Where Do Lost Chapsticks Go?” Chapstick encouraged people to “Be Heard” and relay their own lost Chapstick tale on Facebook. … Continue reading
Just in time for cold and flu season, Heinz Soup in the U.K, has created an interesting Facebook app that combines the social world with the virtual world with… the real world (imagine that!) In the U.K., Heinz positions its … Continue reading
Often some products skew their marketing efforts by gender (think cars, beer: primarily men and consumer-packaged goods: primarily women) but not purposely excluding the other sex. Think Spanky and Our Gang’s He-man Woman’s Hater Club if you were around to … Continue reading
Well, it’s official. Magners Cider (owned by C&C Group) is the First Alcohol to be Sold on Facebook. Commerce on Facebook, or “f-commerce” as it has been coined, is beginning to takeoff in the United Kingdom, Magners is the very … Continue reading