Category Archives: Facebook

A BIG APPetite.

You have an APP for that? Now a commonplace question in today’s increasing smartphone penetration world, but who is using what is key. According to Nielsen’s recent report on Smartphone analytics, app usage on smartphones is more than 3 times … Continue reading

Posted in App, Facebook, Gadgets and Games, Innovation, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, mobile marketing, Social Media, YouTube | Leave a comment

When Giving Back Falls Apart at the Seams.

What’s all the rage over Tom’s shoes? My daughter and my niece, both in their teens, were coveting Tom’s shoes during our recent back-to-school clothes shopping. Having heard so much about their philanthropic one for one philosophy–when you buy a … Continue reading

Posted in Brand Equity, brand image, Branding, Customer Feedback, Customer Service, Facebook, Giving Back, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy, Teens | Leave a comment

A Billion Dollar Fantasy

“Are you ready for some football?” Well, that question has now been answered by the NFL and their players, resolving their issues and ending the recent lockout. Colleges are also getting their players ready for another drive for the BCS … Continue reading

Posted in Advertising, Brand Fans, Facebook, Fast Food, grassroots, Marketing Tactics, Promotions | Leave a comment

Now That’s A Reason to Give

Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of its charitable efforts more than for other factors But … Continue reading

Posted in Cause Marketing, Celebrities, Celebrity Endorsements, Facebook, Giving Back, Marketing Tactics, Spokespeople, Video, Winners | Leave a comment

Hard to Believe

Sure you have seen the Nivea print ad encouraging African-American men to “re-civilize” themselves, now appearing in September’s issue of Esquire magazine, the one that has created a firestorm of tweets, Facebook updates and blog posts accusing the brand of … Continue reading

Posted in Advertising, brand image, Controversy, Facebook, Marketing Tactics, Publicity, Social Responsibility and Philanthropy | Leave a comment

Google+…the beginning.

OK, the name Google+ keeps popping up in emails and tech news and it’s time to figure out what it is. Well, Google+ is the next step in social media and interaction (at least, this is what I assume it … Continue reading

Posted in App, Facebook, Gadgets and Games, iPhone, Marketing Tactics, Social Media, Technology, Twitter | Leave a comment

The Good, the Bad and the Ugly for Cranberry Juice.

Now, human billboards as a form of advertising go way back to one of the first original forms of advertising, and as so is nothing new, but this new twist caught my eye. Ocean Spray has developed a city summer tour … Continue reading

Posted in Advertising, Beverage Marketing, Billboards, Brand Fans, brand image, Facebook, iPhone, Marketing Tactics, mobile, mobile marketing, Promotions, QR codes, Technology, Teens, winners-toss-ups-flops | Leave a comment