Category Archives: Social Media

Are You Abusing The Power of Social Media?

DON’T WATCH this whole video. Please. ALS (AKA Lou Gehrig’s disease) is a merciless disease. Desperate patients and their families have turned to social media in their quest to find a cure, as the only drug currently approved for ALS in … Continue reading

Posted in Controversy, Health Marketing, Legal, Gvt, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Will a revamped Hamburglar sell any burgers?

No news flash that the Golden Arches have taken a major back seat to chains like Chipotle and Panera for contemporary food choices, especially for Millennials. So in an attempt to transform themselves into a more “progressive burger company” and … Continue reading

Posted in Advertising, Branding, Controversy, Customer Feedback, Fast Food, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Happy St. Paddy’s Day: Going Green Socially.

On Saint Patrick’s Day everyone wants to be Irish, especially brands. And what better way to demonstrate your Luck of The Irish than via social media.

Posted in Creative Thinking, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Meet the Neighbors!

What’s one of the hottest new social media platforms? Think local. Nextdoor is a private social network that brings neighbors together replacing the old fashioned neighborhood bulletin board and sign-post to fill an important void in social space. Attracting users … Continue reading

Posted in Interactive & Mobile, Marketing Tactics, Social Media | Leave a comment

Creativity On Tap

See how rigging up an interactive beer tap to a cell phone and a selfie, worked to get Carlsberg Beer trending big time! #barbandits slot machine-style beer giveaway turned the media into the message — and that message was trendy, … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Promotions, Social Media, Technology | Leave a comment

Customer Dissatisfaction Spurs a Pretty Funny Campaign

  The NY Metropolitan Transportation Authority (MTA) introduced a new campaign this month on “subway etiquette.” Uh huh. Subway Etiquette. The fact that they had to spend money to educate millions of subway riders on common courtesy makes me SMH… … Continue reading

Posted in Advertising, Controversy, Customer Feedback, Marketing Tactics, Social Media | Leave a comment

Reality Check on 2014

Wow. What interesting and fun conversations we’ve had together this year!  Creative thinking, phenomenal new products, big, bold ad campaigns… and a bunch of GWH W.T.F. Award (Winner, Toss-Up, or Flop) Floppers.  Can’t wait to see what the New Year … Continue reading

Posted in Marketing Tactics, Reality Check, Social Media | Leave a comment