Category Archives: Social Media

Christmas Magic Overload

It’s hard not to find something wonderful in the combination of kids, Christmas, and technology! And Macy’s has always led the pack.  In their stores, on TV, and online, they’ve tried to make magic unfold. This year, however, in their … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, internet marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Social Media, Video | Leave a comment

How a 4-yr old Gave Life to a Campaign

Never underestimate the power of an adorable kid being real. Back in October, UPS launched their #WishesDelivered campaign — a sensational sentiment to help give the boring and usually berated logistics brand a bit of humanity — because, as UPS … Continue reading

Posted in Branding, grassroots, Marketing Tactics, Promotions, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

#UNselfies are the best pix of all

As someone who simply does not get the fascination with “selfies,” I am a perfect evangelist to remind us all of something that is becoming a personal favorite — #UNselfie#GivingTuesday — a day set aside to switch our focus from … Continue reading

Posted in Lifestyle Marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy | Leave a comment

Best Thanksgiving #TBT Ever!

The Pilgrims are trending on Facebook, and Publix Super Markets are responsible.

Posted in Advertising, Branding, Lifestyle Marketing, Marketing Tactics, Promotions, Retailers, Social Media | Leave a comment

Smoke Signals or Viral Fire?

What happens when a good looking high school kid working at Target blows up the Internet? Meet Alex from Target, aka #AlexfromTarget, who was launched into viral stardom overnight when a teenage girl posted a photo of him packing groceries. The … Continue reading

Posted in internet marketing, Marketing Tactics, Publicity, Reality Check, Social Media, Teens, Twitter | Leave a comment

I Never Knew Breakfast Was Sad.

I never really thought about breakfast as being sad, until the launch of Chobani Oats and the #stopsadbreakfast campaign. But how happy can a bruised banana, burnt toast, or a sugary donut be?  So swapping it out for Chobani Oats … Continue reading

Posted in Experiential Marketing, Food Marketing, grassroots, Marketing Tactics, YouTube | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment