Category Archives: Social Media

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

July 4th If Britain Won!

In yet another funny spoof on tradition, Newcastle Brown Ale ambushes July 4th the way they did the Super Bowl, and celebrates what America might have been if Britain had come out victorious in our Revolution for Independence. Totally playful … Continue reading

Posted in Advertising, Beverage Marketing, Branding, Marketing Tactics, YouTube | Leave a comment

The Ultimate Crowdfunding!

Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Flop, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

You Are What You Tweet.

Some are calling it the worst tweet a brand has ever shared in the history of social media! Recently, US Air “accidentally” tweeted a pornographic photo in response to a consumer complaint. The offensive and very graphic tweet showed a … Continue reading

Posted in Marketing Tactics, Social Media, Twitter | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Endangered Wildlife — Giving ‘Timed Offer’ A Whole New Meaning

Have you seen this one? The Smithsonian National Zoo and the Conservation Biology Institute have teamed up in a “wildly” innovative way with the American rock band, Portugal. The Man, to raise awareness about a beautiful animal that is close … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Reality Check, Social Media, Social Responsibility and Philanthropy, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

Game of (Social) Thrones — Uniting your kingdoms.

  You know how fairy tales helped tell important messages to little kids in the ”olden days,” right? Well HootSuite, the web industry’s leading social media management dashboard, may have created a modern day version to get their own message … Continue reading

Posted in Branding, Marketing Tactics, Social Media, TV | Leave a comment