Category Archives: Social Media

Trending Vending

As more and more food brands get in on the exploding 3D printing trend, Nabisco, too, joined the band wagon in a pretty impressive way at the recent SXSW Music, Film and Interactive Conference in Austin, where their Trending/ Vending … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

This is a Commercial?

Fast-food innovator Chipotle has already made a name for themselves with two stunning animated web spots: Back To The Start and The Scarecrow. But they’ve really gone all-out this time with a new Hulu series, Farmed And Dangerous. Written, cast, … Continue reading

Posted in Advertising, Brand Equity, brand image, Creative Thinking, Food Marketing, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials, Winners, YouTube | Leave a comment

Dove Teaches Selfie Expression

Man they are good! No, … sensational. The Dove Real Beauty Campaign marks its 10th Anniversary with another tearjerker (if you are the sensitive type.) Once again taking on female issues with self image, this time they head down to … Continue reading

Posted in Advertising, Awards, Brand Equity, Lifestyle Marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | 1 Comment

You Have To Meet The Baby

Oh my god. I can’t get enough of the reaction shots to this inventive promotion for a new horror film “Devil’s Due”. Devised by the sick, sick minds at Thinkmodo, unsuspecting New Yorkers who were considerate enough to check on … Continue reading

Posted in Advertising, Creative Thinking, Marketing Tactics, mobile marketing, Publicity, Winners, YouTube | Leave a comment

Social Media at Work… No really.

WOW! I have always said my dream job would be New Product Development at Ben & Jerry’s. I’ve always loved the clever risks they’ve taken with flavor names affiliated with Jerry Garcia, Phish and Willie Nelson. But I think my … Continue reading

Posted in Advertising, brand image, Controversy, grassroots, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

What’s Old Is New is Old?

In an interesting twist, a tweet has become… a print ad?  In an unusual effort to promote their new film by Coen brothers, the CBS Films took out a full page in The New York Times with hardly anything but … Continue reading

Posted in Advertising, Marketing Tactics, Print Ad, Twitter | Leave a comment

Now That’s Holiday Spirit!

Classic brand. Classic holiday. So last thing you want is classic advertising (like those car ads with the red bows!) And the Baileys Irish Cream brand seems to get that this season. In an enchanting (albeit a tad long winded) … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Marketing Tactics, Video, YouTube | Leave a comment