Category Archives: Twitter

Dollar Shave. Did Acquisition Kill The Funny?

Ever since Dollar Shave Club was purchased by Unilever for $1 Billion, many fans of their original viral sensation, owner, and spokesman Mike Dubin’s hysterical spots have wondered if, and how, they would continue the look and feel of those … Continue reading

Posted in Branding, Content Marketing, Lifestyle Marketing, Social Media, Spokespeople, Twitter | Leave a comment

Smoke Signals or Viral Fire?

What happens when a good looking high school kid working at Target blows up the Internet? Meet Alex from Target, aka #AlexfromTarget, who was launched into viral stardom overnight when a teenage girl posted a photo of him packing groceries. The … Continue reading

Posted in internet marketing, Marketing Tactics, Publicity, Reality Check, Social Media, Teens, Twitter | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

You Are What You Tweet.

Some are calling it the worst tweet a brand has ever shared in the history of social media! Recently, US Air “accidentally” tweeted a pornographic photo in response to a consumer complaint. The offensive and very graphic tweet showed a … Continue reading

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What’s Old Is New is Old?

In an interesting twist, a tweet has become… a print ad?  In an unusual effort to promote their new film by Coen brothers, the CBS Films took out a full page in The New York Times with hardly anything but … Continue reading

Posted in Advertising, Marketing Tactics, Print Ad, Twitter | Leave a comment

Trick or Treat’s a Scream!

Halloween just isn’t Halloween without a good horror flick! So even with overall Halloween spending declining, Fandango proved it didn’t take big bucks and came up with a cleaver way to drive traffic to its new horror-movie hub, House of … Continue reading

Posted in Awards, Crowd Sourcing, Marketing Tactics, Promotions, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

Saving The Drive-In

Okay, when’s the last time you were at a drive-in movie? Even if it was just this past summer, it might be the last time ever. That is, unless Honda’s Project Drive-In has something to say about it. There are … Continue reading

Posted in Automotive, Boomers, Facebook, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Twitter, Winners | Leave a comment