Category Archives: Twitter

Dollar Shave. Did Acquisition Kill The Funny?

Posted on October 13, 2016 by richardgwh

Ever since Dollar Shave Club was purchased by Unilever for $1 Billion, many fans of their original viral sensation, owner, and spokesman Mike Dubin’s hysterical spots have wondered if, and how, they would continue the look and feel of those … Continue reading →

Posted in Branding, Content Marketing, Lifestyle Marketing, Social Media, Spokespeople, Twitter | Leave a comment

Smoke Signals or Viral Fire?

Posted on November 6, 2014 by dianegwh

What happens when a good looking high school kid working at Target blows up the Internet? Meet Alex from Target, aka #AlexfromTarget, who was launched into viral stardom overnight when a teenage girl posted a photo of him packing groceries. The … Continue reading →

Posted in internet marketing, Marketing Tactics, Publicity, Reality Check, Social Media, Teens, Twitter | Leave a comment

Pull Up Your Damn Pants!

Posted on August 28, 2014 by richardgwh

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading →

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

You Are What You Tweet.

Posted on May 6, 2014 by dianegwh

Some are calling it the worst tweet a brand has ever shared in the history of social media! Recently, US Air “accidentally” tweeted a pornographic photo in response to a consumer complaint. The offensive and very graphic tweet showed a … Continue reading →

Posted in Marketing Tactics, Social Media, Twitter | Leave a comment

What’s Old Is New is Old?

Posted on January 9, 2014 by dmitrygwh

In an interesting twist, a tweet has become… a print ad?  In an unusual effort to promote their new film by Coen brothers, the CBS Films took out a full page in The New York Times with hardly anything but … Continue reading →

Posted in Advertising, Marketing Tactics, Print Ad, Twitter | Leave a comment

Trick or Treat’s a Scream!

Posted on October 31, 2013 by kathygwh

Halloween just isn’t Halloween without a good horror flick! So even with overall Halloween spending declining, Fandango proved it didn’t take big bucks and came up with a cleaver way to drive traffic to its new horror-movie hub, House of … Continue reading →

Posted in Awards, Crowd Sourcing, Marketing Tactics, Promotions, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

Saving The Drive-In

Posted on October 1, 2013 by richardgwh

Okay, when’s the last time you were at a drive-in movie? Even if it was just this past summer, it might be the last time ever. That is, unless Honda’s Project Drive-In has something to say about it. There are … Continue reading →

Posted in Automotive, Boomers, Facebook, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Twitter, Winners | Leave a comment