Category Archives: Twitter

Tweeting Redefined! Really?

Now this is really pushing the limits! Fogg, a Swedish mobile company, is going on a wing and a prayer (literally) to prove the power of its data roaming services, with a campaign called “Tweet Beyond Borders. “  Fogg released … Continue reading

Posted in Creative Thinking, Interactive & Mobile, International Marketing, Marketing Tactics, Publicity, Twitter | Leave a comment

Go Kings!

After a crushing loss to the Chicago Blackhawks in Double Overtime on Saturday night, the LA Kings sent out the obligatory congratulations tweet from the team’s Twitter account. The tweet that then followed couldn’t have summed it up better.  A … Continue reading

Posted in brand image, Marketing Tactics, Music, Sports and Entertainment, Social Media, Twitter, Winners, winners-toss-ups-flops | Leave a comment

#Hashtags for Goods?

In the world of social media, hashtags can help collect comments on a particular topic, help identify sweepstakes entrants, and even add humor to our day #fail. But never before, could you actually BUY merchandise with hashtags. Now, American Express … Continue reading

Posted in Marketing Tactics, mobile, mobile marketing, Retailers, Social Media, Twitter | Tagged , , | Leave a comment

Spoiled Spoils the Season

While I do love the holiday season, I have to admit, by the time it arrives, I have had it with all of the over-the-top pushes to buy, buy, buy! Between the non-stop car ads, Midnight Sales, Buy/Gets, and “Hottest … Continue reading

Posted in Controversy, Marketing Tactics, Reality Check, Social Media, Twitter, Word of Mouth | Tagged , , , | Leave a comment

Holy Twitter!

Holy Twitter!  Pope Benedict XVI is now on Twitter and will be tweeting to his masses (no pun intended).  The 85-year-old pontiff will begin posting messages on Twitter TODAY under the handle @pontifex, a term for the pope that means “bridge builder” in … Continue reading

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Be the Change.

Two months ago, 14-year old Julia Bluhm was tired of hearing her ballet classmates constantly negatively complain about their bodies. She was tired of hearing her friends describe themselves as “having a FAT day.” She decided to do something about … Continue reading

Posted in Fashion, Apparel, Marketing Tactics, Teens, Twitter, Winners, winners-toss-ups-flops | Leave a comment

Tea for Tweet?

Do you tweet? I don’t, yet. But maybe that’s about to change. What if you could tweet to get a free product? One South African tea company introduced a vending machine that actually gives away free samples of iced tea … Continue reading

Posted in Beverage Marketing, Creative Thinking, Marketing Tactics, Promotions, Sampling, Social Media, Technology, Twitter | Leave a comment