Category Archives: Twitter

Nobody’s Perfect…And That’s A Good Thing!

Consumers are on to marketers and they are becoming more and more distrustful. Seems as if we all have flaws, and with social media, it’s almost impossible to hide them. But consumers don’t expect brands to be perfect, so why … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Customer Feedback, Customer Service, Fast Food, Marketing Tactics, Publicity, Reality Check, Twitter, Word of Mouth | Leave a comment

Bringing Down the Pink Slime.

The power of social media is nothing new. It has been credited with providing the tools for a revolution and to help send  a malign revolutionary dictator on the run. It can shine a very BIG and BRIGHT spotlight on social … Continue reading

Posted in Celebrities, Celebrity Endorsements, Controversy, Facebook, Fast Food, Food Marketing, grocery retailers, Health Marketing, Marketing Tactics, Social Media, supermarkets, Twitter, YouTube | Leave a comment

Can Spammers Shut You Down?

Spammers are nothing new. They are out there and wreaking havoc in our email boxes and causing headaches for consumers and brands alike. Recently, Shop LA Style was a source of a spammer’s spoof order that was sent to thousands … Continue reading

Posted in Controversy, internet marketing, Social Media, Twitter | Leave a comment

American Retail Idol.

Think you have a novel innovation ready for prime time? Now is your chance. Get ready for a new reality go-to-market strategy brought to you by Walmart. @WalmartLabs, the digital technology division of the world’s largest retailer, recently launched a contest … Continue reading

Posted in Advertising, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback, Facebook, Innovation, Interactive & Mobile, Marketing Tactics, new product development, Retailers, Social Media, Twitter, Wal-Mart, Winners, winners-toss-ups-flops, YouTube | Leave a comment

Bold Experiments with Magic Brownies

OK, I’ll come right out now and say, “General Mills, you get a whopping GWH W.T.F. (Winner, Toss-Up or Flop) WINNER Award for this one!!” Why so excited? First of all, as a typically conservative age-old corporation, they had the … Continue reading

Posted in Advertising, Boomers, Branded Entertainment, Branding, Celebrity Endorsements, Controversy, Food Marketing, Health Marketing, Marketing Tactics, Publicity, Social Media, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

Move Over Ice Cream Man…

“The Flower Truck is coming! Sweetie, The Flower Truck is coming. Will you, huh? Will you..” What? OK, so vending trucks have been around for years, selling edible goodies like ice cream and lemonade. And lately these trucks seem to … Continue reading

Posted in Event Marketing, grassroots, Marketing Tactics, Twitter, Winners | Leave a comment

Pudding Face :).

Having worked on the Jell-O Pudding business in Promotion at General Foods umpteen years ago (I must have at least one Shaker cup in my attic), I’m always curious to read about its marketing programs and how it continues to … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Couponing, Event Marketing, Marketing Tactics, Twitter | Leave a comment