Category Archives: YouTube

Hail to the V?

The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive Summer’s Eve, the feminine deodorant, is getting some heat from their latest video commercials which some consumers are calling “racist” and worse, at least according to … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, Customer Feedback, Marketing Tactics, Video, Women, YouTube | Leave a comment

Cents of Humor.

In the last few years, writers, producers, and comedians have been gravitating to the relatively unrestricted environment of the web to create and produce new comedy series. The formats of these shows vary, as do the locations where they can … Continue reading

Posted in Branded Entertainment, Branding, Fast Food, Marketing Tactics, YouTube | Leave a comment

Permanently Arming yourself with your Facebook Friends?

A Dutch woman was all the rage recently as she uploaded a YouTube video showing her arm being tattooed with all 152 of her facebook friends’ profile pictures. The story spread like wild fire, making all the major news media, … Continue reading

Posted in Brand Fans, brand image, Branding, Facebook, Publicity, Reality Check, Social Media, YouTube | Leave a comment

Greenpeace Hijacks Ken.

Greenpeace has hijacked Mattel’s Ken as a spokesperson for its recent campaign against corporate participation in rainforest destruction. More than 180,000 people viewed a spoof video of Ken breaking up with Barbie over rain forest destruction. The video, featured on various … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Branding, Celebrities, Celebrity Endorsements, Controversy, Facebook, Green Marketing, internet marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Spokespeople, Sustainability, Technology, Twitter, Video, YouTube | Leave a comment

Drunk Monkeys Chart Map of Australia

Short, simple, and just plain good. Google hired a firm called Three Drunk Monkeys (who wouldn’t assume they were creative?!) to create an online “map” of Australia through a campaign called “Map My Summer.” Given the country’s diversity (like any … Continue reading

Posted in Advertising, Crowd Sourcing, Interactive & Mobile, Marketing Tactics, Travel, YouTube | Leave a comment

Dueling Rapping CEO’s.

How fun! CE-YO Gary Hirshberg, of Stonyfield Farm, and CEO Seth Goldman, from Coca-Cola’s Honest Tea, are dueling rappers to promote organics for Earth month. Hirshberg and the “Stonyfield Moms” created a rap video about eating organic. Not to be … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, brand image, Branding, Facebook, Food Marketing, Health Marketing, Marketing Tactics, Moms, Promotions, Social Media, Twitter, Video, YouTube | Tagged | Leave a comment

Blog or Blunder.

Last Week Bob Parsons, Co-Founder of GoDaddy.com posted a horrific video on his blog,  showing him shooting an Elephant in Zimbabwe.  It gained instant attention and disgust from many organizations and clients of GoDaddy.  Among them PETA (a client) withdrew … Continue reading

Posted in brand image, Celebrities, Controversy, Customer Feedback, Flop, Marketing Tactics, Social Responsibility and Philanthropy, Video, winners-toss-ups-flops, YouTube | Leave a comment