Category Archives: Social Responsibility and Philanthropy

Socks Don’t Stink This Holiday. So Have A Good One!

Feeling the love for the holidays this year — as a result of who we hung out with. We decided to showcase an Austin organization called Mitscoots, a purveyor of  “Gear with a Mission.” For every piece of Made-in-America wear … Continue reading

Posted in brand image, Fashion, Apparel, Lifestyle Marketing, Partnerships, Social Responsibility and Philanthropy | Leave a comment

Your Bathroom, Your Brand?

Target’s recent initiative to go one step further in response to the gender identification conversation and add single-stall bathrooms to all stores is just another way that they are defining their Brand to the world. And that translates to cash … Continue reading

Posted in Branding, Controversy, Customer Feedback, Retailers, Social Responsibility and Philanthropy | Leave a comment

Can hip humor fight Drugged Driving?

The recent legalization of marijuana for recreational use in Colorado has prompted a new $450k PSA campaign  targeted at drivers who may not be aware of the level of impairment that marijuana can cause, or the legal ramifications of being … Continue reading

Posted in Advertising, Billboards, Health Marketing, Lifestyle Marketing, Social Responsibility and Philanthropy, Video | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

To Honey Maid, Wholesome Means Acceptance

Honey Maid takes its “This Is Wholesome” campaign to a new level yet again in their latest evolution of the three-year-old campaign. Wayyyy beyond applying to the lowly graham cracker itself, the tagline continues to take on even more controversial … Continue reading

Posted in Advertising, Branding, Controversy, Food Marketing, Lifestyle Marketing, Social Responsibility and Philanthropy, TV Commercials | Leave a comment

The Ultimate Customer Service Pays Off

Returning an item to a store or online retailer is typically a non-event and not something most of us bother to talk about. But a recent return attempt to Zulily proved to be quite the opposite. One call to Zulily’s … Continue reading

Posted in Branding, Customer Service, Fashion, Apparel, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

How To Win Your Fans Back After Adversity

We always talk about the marketing challenges and hurdles to “getting people to do the stuff you need them to do.” Well, after their recent outbreaks of E.Coli, Salmonella and norovirus, fast casual dining sensation, Chipotle Mexican Grill has one … Continue reading

Posted in Advertising, Branding, Controversy, Customer Service, Food Marketing, Health Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Travel, Hospitality, Restaurants | Leave a comment