Category Archives: Cause Marketing

Cause Marketing — Is It Really In Your DNA?

With so many companies supporting high profile and “popular” charities, I often wonder if their support is genuine or just a move to gain visibility and goodwill? IKEA, popular maker of well-functioning, affordable furniture for the masses, seems to be … Continue reading

Posted in brand image, Branding, Cause Marketing, International Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Blown Away.

I love not only this clever billboard from a swedish shampoo company, but how it inspired The Swedish Childhood Cancer Foundation to make a similar ad with a very different message. The technology is of course impressive, the visual of … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, International Marketing, Marketing Tactics, Publicity, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Soup’s on!

For 1 in 6 Americans, hunger is the reality of life. Fortunately, many corporations step up to the plate and make substantial donations to organizations such as Feeding America and local food banks. While most of these efforts tend to … Continue reading

Posted in Branding, Cause Marketing, grassroots, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Give Me Liberty, Or Give Me Denim.

I imagine that many American shoppers have been lamenting the ever-dwindling presence of goods made in the USA in recent decades. I know I have. So, I was glad to hear that a new clothing line, 1791 Supply and Co., … Continue reading

Posted in brand image, Cause Marketing, Celebrity Endorsements, Fashion, Apparel, Giving Back, grassroots, Marketing Tactics, Publicity, Spokespeople, Winners | Tagged , , , , , | Leave a comment

Making the Dean’s List.

I have to hand it to NYU with this very straight forward alumni support campaign. Clean, simple and with a call to action I wish I had while in school! Having always strived to make the Dean’s list while I … Continue reading

Posted in Advertising, Boomers, Cause Marketing, Loyalty Program, Marketing Tactics | Tagged , | Leave a comment

Dinner Does Good

Saw this on a recent biz trip and was again impressed with simplicity of communication. Have a dinner party or catered event. Let Texas Land & Cattle Steak House supply the food. 15% goes to charity. I was a captive … Continue reading

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Crayola isn’t green? (Asparagus, Fern, Forest, or even Granny Smith?)

The students at Sun Valley Elementary School in San Rafael are taking on an iconic American company, Crayola, to encourage the company to make their marker products (all 500 million produced annually) fully recyclable. Recognizing the importance of preserving Mother … Continue reading

Posted in Cause Marketing, Green Marketing, Kids, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment