Category Archives: Cause Marketing

Sustainably Bag a Burrito.

Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies to champion their sustainable efforts. Chipotle … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Cause Marketing, Fast Food, Giving Back, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, Winners, winners-toss-ups-flops | Leave a comment

How the New News Recycles The Old News.

Why are they always so *proactive* across the pond? I came across this pretty innovative idea being launched in London by a company called “Renew” . Renew is a dedicated network of 200 street-side screens within the “square mile” of … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, Innovation, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

Hey Advertiser – Don’t just say something, DO something.

The Georgia Children’s Health Alliance launched a fairly controversial anti-obesity campaign called Strong4Life, addressing the state’s growing childhood obesity issue. The campaign is quite blunt, featuring series of ads and billboards with  gloomy-looking overweight children accompanied by statements such as … Continue reading

Posted in Advertising, Cause Marketing, Controversy, grassroots, Health Marketing, Kids, Marketing Tactics, Social Responsibility and Philanthropy, winners-toss-ups-flops | Leave a comment

A Greener “Groupon”.

With the explosive growth of Groupon, LivingSocial, Yipit, Foursquare over the last few years, it was only a matter of time before incentivized charity sites jumped on the bandwagon of offering consumers discounts on local merchants’ products and services. Newly launched … Continue reading

Posted in Cause Marketing, Green Marketing, Promotions, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Art Doing Good.

A beautiful thing has been happening to some of the most traditionally gritty and drab areas of Chicago. For the past 40 years, the Chicago Public Art Group has been beautifying some of the most unsightly railroad pedestrian underpasses, retaining … Continue reading

Posted in Billboards, Cause Marketing, Giving Back, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

God Bless the Lazy Angel.

LazyAngel Advertising from Lazy Angel on Vimeo. Wow, I thought this was a pretty cool social cause, a GWH W.T.F. (Winner, Toss-Up or Flop) Award Winner to me— Check it out. It’s a way to turn surfing the web and … Continue reading

Posted in Advertising, App, Cause Marketing, Giving Back, Marketing Tactics, Social Responsibility and Philanthropy, Technology, Winners, winners-toss-ups-flops | Leave a comment

Let your fingers do the giving.

So now even the Salvation Army bell-ringing Santas are going mobile! Couldn’t be more simple. Ringing bell. Big sign. Request to text GIVEPGH to a simple short code and poof — you’ve made a $10 donation. (Well not quite poof. … Continue reading

Posted in Cause Marketing, Giving Back, Marketing Tactics, mobile, Texting, Winners, winners-toss-ups-flops | Leave a comment